Subway Opens New Store at Odakyu Shinjuku Haku on April 24, 2025

Exciting News: Subway to Open New Store at Odakyu Shinjuku Haku!

Subway, the popular sandwich chain managed by WATAMI FAST CASUAL MANAGEMENT, is opening a brand new location at Odakyu Shinjuku Haku on April 24, 2025. This store is strategically situated right in front of the West Exit of Shinjuku Station, offering direct access through the underground pathway.

The Odakyu Shinjuku Haku is part of the extensive Odakyu department store complex, which includes a variety of shops ranging from fashion to electronics. Due to its prime location in a bustling area with a high volume of foot traffic both day and night, the store is expected to attract a diverse crowd. From commuters heading to the West Shinjuku office district to hotel guests, Subway aims to serve a wide range of customers from all walks of life.

A New Way to Order

One of the standout features of the new Subway location will be the introduction of a self-order system. This will allow customers, including those visiting for the first time, to place their orders at their own pace. While Subway is known for its customizable sandwiches, some customers might find the ordering process daunting. The self-order system will provide on-screen guidance, making it easy for everyone to customize their meals comfortably.

At Subway, every sandwich is made to order with fresh ingredients such as roast beef, shrimp, avocado, and crisp vegetables. The staff, referred to as Sandwich Artists, are dedicated to crafting each sandwich with care. Customers can look forward to freshly baked bread made daily in-store, enhancing the overall dining experience.

Exciting Growth for Subway

As of April 2025, Subway has seen a remarkable growth trajectory, with existing locations experiencing a continuous increase in sales for 54 months. The new Odakyu Shinjuku Haku store will bring the total number of Subway locations in Japan to 198, further solidifying its presence nationwide.

Store Details:

- Opening Date: April 24, 2025
- Address: 1st Floor, 1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023 Japan
- Operating Hours: 10:00 AM - 9:00 PM
- Size: 30.62 square meters (approximately 9.26 tsubo)
- Seating Capacity: Takeout only

Store Features:

- Installation of digital menu boards
- Implementation of the self-ordering system

WATAMI FAST CASUAL MANAGEMENT is currently seeking franchise owners for Subway locations. With a concept that utilizes no open flames or oil, Subway outlets maintain a safe and clean environment, making it an excellent opportunity for low-investment operations with compact kitchens. Interested individuals can reach out for more information through the contact details provided below.

Contact Information for WATAMI FAST CASUAL MANAGEMENT’s Store Development Division
Phone: 03-6423-6580 (Main Line)
Hours: Weekdays 9:00 AM - 5:00 PM
Fax: 03-6423-6581
Email: [email protected]

A Brief History of Subway

Founded in 1965 in Connecticut, USA, Subway began as a humble sandwich shop created by Fred DeLuca when he was just 17, aiming to save for college tuition. The unique made-to-order style that satisfied the tastes of customers quickly gained popularity. Today, Subway has grown into a global brand with stores in over 100 countries. In Japan, the first store opened on March 25, 1992, in Minato-ku, Tokyo, and has since expanded throughout the country, providing fresh, customizable sandwiches to a diverse clientele.