#Japan #Tokyo #Self-Care #Japan Drugstore Show #Shionogi Healthcare

A Joyful Approach to Health at Shionogi Healthcare's Booth

Shionogi Healthcare Co., Ltd. (Headquartered in Osaka, Japan, CEO: Yuko Nakagawa) presented an immersive experience titled 'Shionogi Healthcare Wellness Land' at the 26th JAPAN Drugstore Show, which took place from July 31 to August 2, 2026, at Tokyo Big Sight. The theme of the booth focused on the 'future of drugstores,' and it attracted a record number of 6,852 visitors over the three-day event, earning a semi-grand prix in the booth design competition for the fourth consecutive year.

Record-Breaking Attendance

Shionogi Healthcare set a new attendance record at the JAPAN Drugstore Show, with 6,852 visitors gracing their booth. The design of the booth, marked by the iconic onsen symbol (♨), provided an engaging environment where participants could experience self-care through games, traditional arts performances, and photo opportunities, ultimately fostering a joyful connection to health. Alongside this impressive turnout, the booth also registered 5,338 new LINE accounts, showcasing the initiative's reach.

Creating Smiles at Shionogi Healthcare Wellness Land

The Tonoid Ball Challenge

Visitors participated in the Tonoid Ball Challenge by tossing balls into a bucket while expressing their aspirations like 'I wish for this future' or 'I want to be this kind of person.' People across generations shared their wishes, creating a collective atmosphere of hope and enthusiasm.

Instant Relaxation Gaming

Participants of all ages took part in games designed for quick relaxation. Their blend of serious focus mixed with contagious smiles and cheers filled the venue, creating an encouraging environment.

Traditional Performance by Hibiki Family

The traditional arts show by the Hibiki Family, a popular theater troupe, was a highlight, perfectly encapsulating the essence of Wellness Land. Attendees experienced 'self-care through enjoyment' through songs and dances that energized the atmosphere and engaged the audience beyond mere health education.

Voices from Visitors

Feedback collected via surveys and conversations revealed a wealth of appreciation for the unique experience offered by the Wellness Land.

• - "I thought the concept was unique!"
• - "I learned about health in a fun and exciting way."
• - "The traditional arts aspect was immensely enjoyable!"
• - "The atmosphere felt like a festive celebration, which was amazing!"
• - "It was friendly and accessible for children as well!"
• - "I enjoyed getting to know the company in such an interesting way!"

Insights Gained

This exhibition reinforced our understanding that the power of 'fun' and 'experience' is essential in connecting individuals to health. Before diving into health education, fostering enjoyment must come first, paving the way for self-care encounters. The unexpectedly positive response to the 'Wellness Land' theme highlighted the potential for a future of nurturing self-care societies.

Comments from CEO Yuko Nakagawa

Yuko Nakagawa remarked on the overwhelming attendance at their booth, noting that despite the unconventional theme of Wellness Land, the engagement from attendees illustrated a collective alignment with Shionogi's philosophy of finding self-care within enjoyment. She expressed that the insights gathered would inform future initiatives, emphasizing a commitment to contribute to healthier lifestyles through the company's guiding concept: 'Gentle, Accurate, and Enjoyable Self-Care for All.'

Looking Forward

Shionogi Healthcare's vision remains focused on a future where self-care is seamlessly integrated into enjoyable experiences, continually striving to innovate health engagement and redefine the healthcare norm.

ESG Commitment

Shionogi Healthcare is dedicated to sustainable practices in consideration of Environmental, Social, and Governance (ESG) factors, contributing to societal growth in line with the United Nations Sustainable Development Goals (SDGs). Our initiatives specifically target health, economic growth, reducing inequalities, building sustainable communities, responsible consumption, and promoting strong partnerships to achieve goals.

Engagement Through Ongoing Media

To make self-care accessible to everyone, Shionogi Healthcare leverages owned media (Shionogi Healthcare ONLINE) and official social media platforms (X, Instagram, LINE, etc.) to disseminate information about products, campaigns, and expert self-care tips, providing valuable health-supporting resources.

About Shionogi Healthcare

Established on January 15, 2016, and officially operational from April 1, 2016, with capital stock of 100 million yen, Shionogi Healthcare Co., Ltd. operates under the business philosophy of crafting a future in healthcare. The company emphasizes the importance of pursuing accurate and enjoyable self-care for every individual. Headquartered in Osaka, it specializes in the development and sales of over-the-counter medicines, quasi-drugs, and health food products.

For further information, visit: Shionogi Healthcare's Official Website