GES Transitions to New Ownership Under Truelink Capital for Growth

GES Completes Sale to Truelink Capital

In a significant move within the realm of exhibitions and events, GES, a premier player in the industry, has officially transitioned ownership from Viad Corp to Truelink Capital. This development is expected to catalyze growth and innovation as GES steps into a new era as a privately-owned entity. The announcement was made by GES CEO Derek Linde, who expressed enthusiasm about the future possibilities that the partnership with Truelink will bring.

The sale is seen as transformational, positioning GES to operate independently while benefiting from Truelink Capital's extensive resources and strategic direction. The private equity firm, based in Los Angeles, is keen on leveraging GES's robust framework and industry expertise to enhance its service offerings and expand its international reach. ``

Exciting Times for GES

Derek Linde described 2024 as a year filled with extraordinary event experiences provided by GES's talented workforce, which consists of over 2,600 skilled professionals. The focus in 2025 will be on accelerating innovation and improving the company’s capability to deliver premier experiential events for its clients worldwide. The breadth of services that GES offers, including event management, creative design, and logistical solutions, places the company in a strong position to navigate the evolving landscape of the event industry.

Luke Myers, Co-Founder and Managing Partner of Truelink, reiterated the firm’s commitment to bolster GES’s standing as an industry leader. He expressed excitement about collaborating with Linde and his leadership team to propel GES forward in creative design, logistics, and event production, while capability enhancements in tech-enabled services are also on the agenda.

GES's Legacy and Future Plans

GES has established a commendable legacy in delivering exceptional exhibition and experiential marketing services. With an impressive portfolio that includes collaborations with some of the world’s leading brands across various sectors like healthcare, technology, and retail, GES stands ready to transform the industry as a standalone entity. The integration of Truelink’s strategic investment approach aims to maximize GES's capabilities in engaging audiences and enhancing customer experiences.

The transition comes after a period of stability and growth under Viad, which provided GES with a strong foundation to build upon. Moving forward, GES is set to deepen its partnerships and enhance the impact of its events in the global marketplace.

Conclusion

With this new partnership, GES is poised to embark on a journey towards sustainable growth while continuing to prioritize customer connections and market leadership. The future looks bright for GES as it commits to excellence in delivering innovative event solutions tailored to the needs of its clients. As 2025 approaches, industry stakeholders and clients alike will be keenly observing GES's next moves in a rapidly changing event landscape.