#Japan #Tokyo #Fujiya #Milky #Peko-chan

Get Ready for the New Year with Exclusive Offerings from Seiyo Kashiho Fujiya

As the year draws to a close, excitement builds around the highly anticipated New Year lucky bags from Seiyo Kashiho Fujiya, a brand deeply rooted in history and tradition. Known for their delightful assortment of treats, the 2026 New Year lucky bags promise to bring joy and nostalgia to customers.

What’s Inside the Lucky Bag?

This year, the highlight of the lucky bag is a charming mini retro Peko-chan doll, especially created to celebrate the 75th anniversary of Fujiya's beloved Milky candy. Dressed in a vibrant yellow T-shirt and navy overalls, the Peko-chan doll features a design inspired by Milky packaging and is adorned with Milky Flower patterns on the overalls and base. This limited-edition doll is a must-have for collectors.

Accompanying the Peko-chan doll, the lucky bag also includes:

• - A 5-pack of Short Cake Bars
• - A retro Peko-themed Milky can
• - A Peko-chan cotton pouch
• - A traditional Peko-chan hand towel featuring a checkered pattern
• - A Peko-chan message card

These lucky bags are priced at 5,500 yen, and they are available in limited quantities. It’s advisable to place orders early, as demand is expected to be high. Different stores will have varying sales methods, so it’s essential to check with the individual locations for detailed information.

Online Reservations and Collection

For customers wanting to reserve the Seiyo Kashiho Fujiya Ginza Mitsukoshi exclusive lucky bags, online pre-orders can be made through the Mitsukoshi Isetan online store. Reservations will be open from December 1, 2025, at 10:00 AM until December 26, 2025, at 10:00 AM.

The delivery of these bags is set to begin on January 16, 2026, but date-specific deliveries are not available. The exclusive design featuring the mini Peko-chan will be reserved through online orders only, allowing fans of the brand to secure their unique piece safely.

Regional Offerings

In addition to the exclusive lucky bags available online, several other locations, including FOOD & TIME ISETAN OFUNA, Marui Imai Sapporo, Nagoya Sakae Mitsukoshi, and Fukuoka Mitsukoshi, will also offer their versions at a price of 3,850 yen. These bags come with the same adorable Peko-chan doll and a variety of popular Fujiya products, including:

• - 5-pack of Premium Milky Butter Sandwiches
• - An Original Lunch Tote featuring a cheerful smiley design
• - A carry bag for Milky treats
• - A Peko-chan message card

These bags, too, will have limited stock and will not require prior reservations, making them accessible directly from the stores. Specific sales methods will vary by location, so it is best to confirm the process with your nearest store.

Important Dates to Remember

• - Online Reservation for Ginza Mitsukoshi Lucky Bags: December 1, 2025, 10:00 AM - December 26, 2025, 10:00 AM
• - Delivery Start Date: January 16, 2026
• - In-store Sales at Various Locations: Starting January 2, 2026, depending on the store

For the most accurate information and to view details about all items and reservations, please check the Fujiya website. Embrace the New Year with these exclusive products that capture the heart of a timeless tradition.