#Japan #Tokyo #Online Booking #hair services #uruu

New Online Reservation System by uruu

uruu, a unique hair salon chain specializing in hair styling, shampooing, and head spa treatments without the use of scissors, has recently implemented its self-developed online reservation system, Recle Online. Operated by Lecture Co., Ltd. and led by CEO Shiho Kariyuki, uruu focuses on providing quick and convenient hair care services across various locations including Tokyo, Fukuoka, and Oita. As of January 2026, the chain boasts five branches in Tokyo (Ebisu, Jiyugaoka, Ginza, Roppongi, and Omotesando), two in Fukuoka (Tenjin and Hakata), and two sibling stores in Oita, totaling nine locations.

What is uruu?

uruu salons have quickly gained popularity among adult women looking for a convenient place to get ready for outings or unwind after work. Customers appreciate the ease of integrating hair styling and shampoo services into their busy lives, allowing them to prioritize personal grooming without a time-consuming trip to a traditional salon.

The Launch of Recle Online

The new Recle Online system aims to address problems encountered by both customers and the salon industry as a whole. Unlike conventional booking systems that can complicate the scheduling process, this system enhances the customer experience by simplifying reservation procedures and bridging the gap between the salon and customers.

By introducing an intuitive booking interface, customers can now effortlessly navigate through available services like shampooing, hair styling, and makeup, booking appointments that fit their schedules.

Making Hair Care Accessible

Recle Online is envisioned as more than just a reservation tool. It serves as a facilitator, enabling customers to enjoy “me time” for hair care easily amidst their busy daily lives. The salon notes that many customers visit for routine grooming, especially when they feel their hair is unkempt but don't want to make a trip for a full salon service.

Feedback from regular customers highlighted the need for a system that offers:

• - Simple navigation to see available times at a glance.
• - Easy booking for specific services like shampoo only.
• - Options that cater to lifestyle needs, such as pre-work or pre-event prep.
• - Quick and accessible treatments for those recovering from surgery or dealing with injuries.

By addressing these concerns, uruu is redefining the way women approach hair care and styling as part of their everyday routine.

Incorporating Customer Feedback

Statistics indicate that over half of uruu's clients are return customers, with many accessing subscription services for their shampoo needs. They sought a system that made it easier to reserve appointments and quickly find open slots.

The Recle Online system is a response to this feedback, focusing on enhancing the convenience factor, allowing regulars to effortlessly incorporate hair care into their lives. As uruu continues to innovate in its services, ensuring a seamless experience for loyal customers was paramount in the system's design.

Future Visions for uruu

With ambitions for expanded operations, the Recle Online system also resolves various operational challenges faced during the chain's growth. These challenges were identified as:

• - High fixed costs associated with traditional booking systems.
• - Operational burdens that increased with store expansion.
• - Lack of centralized client data across different branches.
• - Scheduling constraints with 15-minute appointment intervals.
• - Digital management for discount cards and subscriptions.

By creating a bespoke system, uruu aims to provide improved services as it opens new locations while maintaining high standards of customer satisfaction.

Additionally, the Recle Online system is closely related to the operational model of uruu's sibling brand, tytto, which operates under a similar framework in Omotesando. This synergy is crucial for maintaining efficiency and flexibility within the group.

Registering for Recle Online

Intrigued customers can register for the Recle Online system by visiting this link. New members will receive exciting perks, including a free microbubble treatment and option tickets valid for five additional services upon booking.

A Vision for Women's Empowerment

At uruu, the primary target demographic consists of women in their 20s and 30s, a focus reflected in the salon's staffing as well. The company recognizes the myriad roles women play today and aims to create a welcoming space for relaxation and self-care.

By enhancing accessibility and understanding the needs of their clientele, uruu aspires to offer women the opportunity for personal grooming in a stress-free environment.

Founded by Shiho Kariyuki, who faced her own challenges of balancing motherhood and entrepreneurship with a vision of making salon services straightforward and supportive, the Recle Online system exemplifies a commitment to efficiency without sacrificing personal touch. The future of uruu looks to expand services to include collaborations with hotels, commercial facilities, and corporate events, while also exploring opportunities for freelance beauticians to thrive.

In conclusion, the Recle Online booking system represents a pivotal moment for uruu in perfecting the beauty service experience, ensuring it's accessible, user-friendly, and tailored to the modern woman's lifecycle.