#Japan #Tokyo #HubSpot #Boomi #Sazae

Webinar on AI Era and the Importance of Contextual Data

On April 23, 2026, from 14:00 to 15:00, Boomi Inc. in collaboration with Sazae Pty Ltd, will host a significant webinar titled "In the AI Era, Competitive Advantage is Derived from Meaningful Context". The session will feature guest speaker Shimon Iwakura, Partner Development Manager at HubSpot Japan Inc. The attendance is free, but prior registration is required.

Background and Challenges of AI Implementation

As AI technology becomes increasingly integrated into business operations, many companies encounter challenges in moving beyond the simple adoption of tools to achieving the desired output. A fundamental issue lies in the fragmentation of data across various channels such as CRM systems, core business systems, and SaaS applications. To leverage the full potential of AI, it is essential to integrate customer data and operational information into a cohesive and usable format characterized by a unique company-specific context. However, many businesses find themselves struggling with their complex IT environments, which include on-premises legacy systems. They often hesitate about where to begin the necessary organization and streamlining of their data.

Key Focus Areas of the Webinar

The upcoming webinar will cover a range of critical topics, including:

1. Analyzing Data Strategies for the AI Era: Using the latest sales research by HubSpot as a basis, the webinar will outline essential data strategies required for success in the AI-driven business landscape.

2. Constructing a Secure Data Infrastructure: Attendees will learn about designing a data foundation that integrates CRM and core systems with various SaaS, ensuring secure connections while preparing for practical applications of AI.

3. Maximizing AI Value with Reliable Context: Insights will be shared on how to connect disparate data within an organization to create a trustworthy context that enhances operational efficiency.

4. Fostering Organizational Progress: The session aims to provide frameworks and perspectives that organizations can use to advance their data strategies, ensuring that AI initiatives do not become limited to Proof of Concepts (PoCs) or localized optimizations.

Webinar Details

• - Title: "In the AI Era, Competitive Advantage is Derived from Meaningful Context: HubSpot Discusses Sales Data Strategy and the Practical Architecture Linking CRM, Core Systems, and AI"
• - Date: April 23, 2026 (Thursday) 14:00 - 15:00
• - Format: Online via Zoom
• - Participant Fee: Free of charge
• - Guest Speakers:

- Shimon Iwakura, Partner Development Manager, HubSpot Japan
- Ayumu Mizojiri, CEO, Sazae Pty Ltd
- Rei Miyazaki, Partner & Alliance Sales, Boomi Inc.

About Boomi Webinars

Boomi consistently delivers essential information through webinars that address user challenges directly. The categories and themes of their webinars include:

• - Customer Case Studies: Outlining specific projects and outcomes from deploying the technology.
• - Market Trends/Analysts: Delving into recent technological advancements and market dynamics.
• - Problem-Solving Approaches: Focused on improving processes and enhancing system interoperability through partnerships.

Key Themes: The webinars address essential practices in AI, security, data utilization, and system modernization, among others, ensuring relevance in today’s fast-evolving technological context.

Special Notes about HubSpot Japan Inc.

HubSpot provides an Agentic Customer Platform that integrates AI and CRM to support marketing, sales, and customer service teams. This platform not only optimizes the customer journey but also aids businesses in fostering connections with their customers, thus enhancing satisfaction and growth. Adapting flexibly to the needs of companies at any growth phase, HubSpot is currently utilized by approximately 288,000 companies in over 135 countries.

Insights on Sazae Pty Ltd

As a trusted partner of Boomi and HubSpot, Sazae Pty Ltd specializes in consulting that aids in CRM and SFA implementation and utilization. Highlighting its strength in AI-centric data strategies and architectural design, this firm has an array of successful projects primarily with medium to large-sized businesses.

Additional Boomi Information

• - Boomi Enterprise Platform: An AI-driven platform that supports data activation for automation and process improvement.
• - Recognition: Boomi has been recognized as a leader in several iPaaS categories, including consecutive appearances in the Gartner Magic Quadrant.

Company Overview

Boomi, Inc., established in partnership with Boomi LP. and SunBridge Partners, leads in the automation sector utilizing AI-driven solutions tailored for diverse business needs. For more information, please visit Boomi's official website.

Location: Tokyo, Japan, and Boomi Social Media connections can be found on LinkedIn, Facebook, and YouTube.