Silk® Partners with Monique Billings to Energize Big Ten Fans with Plant-Powered Nutrition

Silk® and Monique Billings Join Forces for Big Ten Fans

In a remarkable collaboration that blends the energy of sports with the vitality of plant nutrition, Silk® has partnered with professional basketball star Monique Billings as the official plant-based beverage brand for the Big Ten Conference. During March, which is pivotal for basketball lovers, Silk introduces its latest product, Silk Protein, the new go-to drink for those seeking a health-conscious choice packed with high-quality protein.

The excitement begins with the Big Ten Basketball Tournaments as fans gear up for a month full of action and cheering. Silk Protein boasts the highest protein content of any refrigerated plant-based milk available, delivering a robust 13g of complete plant protein in every serving. This unique offering positions Silk as an essential companion for fans looking to enhance their nutrition while enjoying the games.

Silk’s partnership with Monique Billings is set to kick off with an engaging experience at the tournaments, featuring a special Big Ten-inspired smoothie that embodies the essence of plant-based goodness and sports spirit. Attendees will be treated to tastings, interactive booths, and opportunities to win exciting prizes while healthy snacking.

“With shifting consumer preferences, fans are increasingly opting for nutritious options that fuel their enthusiasm for the game,” says Kallie Goodwin, the Plant-Based Food & Beverage Lead at Danone U.S. “The Silk Protein Power Assist program is designed to meet this demand, providing a game day nutrition boost powered by plants.”

Experience the Power of Silk Protein

The collaboration truly aligns with evolving dietary trends, particularly among the Millennial and Gen Z demographics, who prioritize protein-dense foods. Monique Billings, who previously navigated her college athletics with a keen focus on nutrition, emphasizes the importance of quality protein intake. “Silk Protein has transformed my wellness goals, and I am thrilled to support the Big Ten community in their health journeys,” she mentions.

Silk Protein not only enhances your smoothie experience but is also convenient for breakfast cereals or even coffee - yes, a “proffee,” as fans mix this nutrient-rich beverage to elevate their morning routines. For those who wish to participate in this nutritional shift, Silk is providing easy access through Instacart, where fans can find essential ingredients to create the exclusive Silk Protein Power Assist smoothie at home. By using the code SILKPROTEIN upon checkout, customers can snag a complimentary bottle of Silk Protein Original or Chocolate.

Be Part of the Journey
To amplify the collaborative efforts, fans attending the tournaments in Chicago and Indianapolis can stop by the Silk Protein booths stationed at the venues. The opportunity to sample this innovative drink and engage in sports activities will certainly add excitement to the game day experience.

“With 75% of Americans indicating a desire to consume more protein, the market for plant-based protein is burgeoning,” explains Goodwin. Silk is poised to bridge this gap effectively by delivering both delicious flavor and nutritional benefits. Each serving of Silk Protein not only promotes muscle strength with its complete protein profile but also maintains low sugar levels compared to traditional dairy milk options.

Building a future where effective nutrition matches the vibrant lifestyle of sports, Silk aims to make waves in the beverage aisle with this initiative.

Connect with Silk

The partnership with Monique Billings is just the beginning, as Silk invites fans to share their own Protein Power Assist experiences on social media. Engaging with Silk on Instagram @Silk and TikTok @LoveMySilk can provide updates and further opportunities to participate in this healthy celebration.

Silk’s commitment extends beyond this collaboration, aiming to educate and inspire consumers on the importance of plant-based nutrition. With its historical roots in the community since 1977, Silk continues to innovate plant-based products to make health accessible and enjoyable for everyone.

In closing, as the tournaments roll out, embrace the thrilling spirit of the Big Ten with Silk Protein — your ally for a nutritious, engaging, and energizing game day experience!