#None #Newark #TWIX #Hallowmas #Zombie Claus

Zombie Claus Returns for TWIX® Hallowmas™

As the leaves change and the air turns crisp, it’s that time of year again—TWIX® Hallowmas™ is upon us! This unique holiday mashup, which beautifully combines the thrilling aspects of Halloween with the joyful spirit of Christmas, is back with the beloved Zombie Claus taking center stage. As a fan-favorite, this festive season brings even more excitement, rewards, and surprises that candy lovers won't want to miss.

What is TWIX® Hallowmas™?

TWIX® Hallowmas™ is more than just a clever marketing gimmick; it’s a celebration of the joy that comes from combining two iconic holidays. The concept revolves around the belief that “two is better than one,” similar to how TWIX bars blend cookie and caramel into a delicious treat. This year, TWIX promises an even bigger and bolder experience as Zombie Claus, an unforgettable character created from the fusion of jolly old Saint Nick and a terrifying zombie, graces the festivities.

Exciting Happenings and Prizes

What can fans expect from this year's festivities? For starters, a whopping $20,000 in prizes is up for grabs. To take part, fans can immerse themselves in the spirit of Hallowmas by submitting photos and videos showcasing their take on this dual-holiday celebration. Zombie Claus will personally judge the entries, picking out those that embody the ultimate blend of spooky and merry.

Contest Categories:

• - Most Hallowmas Spirit: Capture the essence of Hallowmas for a chance to win $5,000 and TWIX treats.
• - Best Zombie Claus Look-Alike: Channel the undead style of Zombie Claus for a chance to win another $5,000.
• - Grand Prize Winner: One lucky fan who brings Hallowmas to life in the most extraordinary way will walk away with $10,000 and a generous stash of TWIX.

Fans are encouraged to enter this exciting contest by heading to TWIX.com/Hallowmas for full rules and guidelines.

New TWIX® Skulls and Traditional Favorites

This year’s event introduces TWIX® Skulls, a fresh addition that promises to tantalize taste buds and stir the spooky spirit of the season. These delightful new treats join the ranks of returning seasonal favorites, which include TWIX® Ghoulish Green and TWIX® Fun Size. Together, they create a vibrant mix of flavors just in time for Halloween, ensuring fans have even more ways to savor Hallowmas.

Finding Zombie Claus

Fans looking to catch a glimpse of Zombie Claus can follow along on social media. Keep an eye on TWIX’s Facebook, TikTok, X (formerly Twitter), and Instagram accounts. Zombie Claus will be making surprise appearances throughout the Hallowmas season, keeping fans on their toes!

Specifically, on October 31, fans in Williamsburg, New York will have a chance to meet Zombie Claus in person as he redefines trick-or-treating. Instead of the usual door-to-door hunt for goodies, he’ll be taking the festivities to the streets and surprising fans with plenty of TWIX.

The Spirit of Hallowmas Lives On

Allison Miazga-Bedrick, Vice President of Marketing for Seasonal Portfolio at Mars, emphasizes the essence of this event: “When two things come together, they create something even better.” The campaign encapsulates the thrill of unexpected combinations and the joy found in blending traditions, highlighting what makes Hallowmas truly special.

So, are you ready to embrace the fright and delight this Hallowmas season? Get creative, join the contest, and don’t forget to bring your most festive spirit to the celebration! Adventure awaits as you dive into the thrilling mix of Halloween scares and holiday cheer with Zombie Claus leading the charge!