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Stay Warm This Winter with Showa Nishikawa's New Waist Warmer

As the chilly winter nights approach, Showa Nishikawa Co., Ltd. is here to help you stay cozy and comfortable. Located in the heart of Tokyo, this company, known for its diverse range of bedding products centered around MuAtsu, has just released a new item in its popular Warm Liv series — the Fujiyama Lava Heat Waist Warmer. Launched in celebration of Blanket Day on November 20th, this innovative waist warmer boasts an energy-efficient way to retain warmth even during the coldest nights.

Features of the Fujiyama Lava Heat

The unique properties of the Fujiyama Lava Heat technology are aimed at providing comfort through two powerful methods: moisture absorption and thermal retention.

• - Moisture Absorption and Heat Generation: This product efficiently converts even small amounts of sweat and moisture into heat, ensuring that your body stays warm.
• - Thermal Radiation and Insulation: The waist warmer utilizes far-infrared radiation, which is reflected back to your body, providing continuous warmth. The longer fibers in the material trap air, enhancing its insulating properties.

Detailed Specifications

The Fujiyama Lava Heat Waist Warmer is designed with user comfort in mind:

• - Size: Adjustable waist size ranging from 80 to 105 cm, suitable for both men and women.
• - Color Options: Available in pink and dark gray, catering to a variety of styles.
• - Price: Priced at ¥13,200, including tax, making it a valuable investment for winter.
• - Material Composition: The product's pile fiber consists of 90% acrylic and 10% rayon, while the zipper area is made from 100% polyester, ensuring both durability and comfort. All materials are proudly made in Japan.

What is Blanket Day?

November 20th is officially recognized as Blanket Day in Japan, established by the Japan Blanket Industry Association. This commemorative day marks the anniversary of the first blanket production in Japan, which took place in the Meiji era (around 1887). Each year, this day serves as a reminder of the rich history of blanket manufacturing, particularly from areas like Izumi-Otsu, and encourages people to appreciate the warmth that blankets provide as winter sets in.

About Warm Liv

The Warm Liv brand merges the forces of chemistry and nature, combined with a touch of creativity, to promote a comfortable and eco-friendly lifestyle. With an emphasis on producing long-lasting materials and items, the aim is to enhance the quality of life for consumers.

Company Overview

Company Name: Showa Nishikawa Co., Ltd.
Headquarters: 1-4-15 Nihonbashi Hamacho, Chuo-ku, Tokyo, 103-0007, Japan
Representative: Kei Nishikawa
For more details about their products, visit their official website: Showa Nishikawa.

Embrace the warmth this winter with the Fujiyama Lava Heat Waist Warmer and discover how comfortable cold nights can be.