A New Wave in Community Value: The Buy Local Initiative
The recent establishment of the
Buy Local organization marks the dawn of a promising movement aimed at revitalizing local economies across Japan. Formed by a diverse group of five visionaries, the organization acknowledges the alarming rise of homogenized urban landscapes and the pressing need to stimulate economic activity in neighborhoods.
The team behind Buy Local comprises notable figures including Kazuhiro Kato, CEO of Sart Collaborative; Chiaki Hayashi, founder of Q0 and co-founder of Loftwork; Masanobu Hino, executive producer at Hakuhodo Kettle; Akihiro Shoji, CEO of CB visions; and Hiroyuki Ono, producer at HOME/WORK VILLAGE. With a firm belief in the power of grassroots initiatives, these leaders will use their unique experiences and networks to promote the principles of Buy Local across the nation.
At the heart of the organization is the concept of **