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Mazda Partners with Miyu Yamashita

Mazda has made waves in the sports world by announcing a three-year partnership with rising golf star, Miyu Yamashita. Officially effective from January 1, 2026, this collaboration aims to bolster Yamashita’s journey in the professional arena, particularly as she aims for success on the LPGA Tour in the United States.

Born on August 2, 2001, in Osaka, Japan, Miyu Yamashita started her golf journey at a tender age of five. With her exceptional skills and dedication, she has quickly risen through the ranks and established herself as a formidable player on the Japan Ladies Professional Golf Association (JLPGA) Tour. Since turning professional in 2020, she has clinched an impressive 15 professional victories, including two titles on the prestigious LPGA Tour. Her performances are marked by notable consistency, precise ball striking, and remarkable composure even under pressure, making her a standout competitor.

Brad Audet, the Chief Marketing Officer of Mazda North American Operations, expressed the company's excitement about supporting Yamashita. He stated, "Miyu Yamashita exemplifies the focus, precision and consistency that define Mazda. Her disciplined approach and competitive calm have made her a standout in the sport, and we are proud to support her as she continues to compete at the highest levels of the game." This partnership signifies Mazda's commitment to aligning with individuals who reflect the brand's values and mission to enrich lives through motion.

As part of this relationship, Mazda will provide local transportation for Yamashita as she travels to tournaments around the globe. The aim is to ensure that she competes under optimal conditions, with minimal distractions and maximum comfort. Additionally, the Mazda logo will be prominently displayed on the left sleeve of her tournament jerseys, marking the brand's prominent presence in her career. Mazda’s vehicles will be made available for all tournament stops across North America and Asia, reinforcing their support for the talented athlete.

The announcement of this partnership is a celebration of Miyu Yamashita's rising profile in the golf world, particularly as she transitions into full-time competition on the LPGA circuit. Already a beloved figure in Japan, her leap onto the global stage promises to inspire many aspiring golfers and sports enthusiasts alike. As one of golf’s promising young talents, Yamashita is set to showcase her skills and determination on her road to greater success.

Mazda, known for its commitment to innovative technology, craftsmanship, and the philosophy of enriching life in motion, believes that supporting talented athletes like Yamashita enhances their brand ethos. Headquartered in Irvine, California, Mazda North American Operations oversees the sales, marketing, parts, and customer service for their vehicles throughout the U.S., Canada, Mexico, and Colombia. This strategic partnership not only aligns the brand with a dynamic athlete but also aims to engage a wider audience in the sports community.

Overall, Mazda's partnership with Miyu Yamashita marks an exciting chapter for both the automotive powerhouse and the burgeoning golfer. As they embark on this journey together, fans can expect to see the Mazda brand not only on the roads but also pivotal in the world of professional sports.