Formedics Appoints Albert Reyes as Senior VP for Community Engagement Strategies

Formedics Strengthens Community Engagement with New Appointment

Formedics, a renowned healthcare professional collaboration platform, has made a notable strategic move by appointing Albert Reyes as its Senior Vice President of Community & Collaboration. This decision, announced on April 29, 2025, underscores Formedics' commitment to enhancing user experiences within its healthcare community.

Mr. Reyes comes into this role armed with over 25 years of experience in promoting dynamic interaction among healthcare professionals (HCPs). His mission at Formedics will revolve around fostering vibrant communities to facilitate medical and scientific dialogue. One of his primary objectives will be to deepen user engagement on Formedics' peer-to-peer social platform, Figure1, which is recognized for its strong focus on collaborative case-based learning. This platform aims to bring together medical professionals to share insights and experiences, thereby creating an enriching environment for all participants.

In his new role, Reyes plans to bolster collaboration through treatment-specific microcommunities. These microcommunities are intended to serve targeted discussions that resonate with healthcare providers, allowing them to exchange knowledge tailored to their specific fields.

Moreover, Reyes will integrate thematic content from professional medical conferences into the platform, ensuring that the HCP community remains informed about the latest advancements and discussions within their specialties. This integration not only expands the knowledge base available on the platform but also reinforces a culture of continuous learning and professional development.

Reyes has a solid background in leveraging Digital Opinion Leaders (DOLs). He aims to collaborate with these influential figures to enhance outreach and engagement with HCPs across various channels, including digital platforms, point-of-care settings, and live meetings. By nurturing these connections, Reyes seeks to create innovative opportunities for HCPs to engage with peers, enabling them to collaborate meaningfully in both online and offline environments.

Helen Moran, Chief Content Product Officer at Formedics, expressed enthusiasm about Reyes joining the team, emphasizing his ability to cultivate impactful environments for HCPs. She highlighted his proficiency in utilizing artificial intelligence (AI) to magnify community engagement and enhance social listening capabilities. This technological integration can provide Formedics with insights that facilitate the ongoing improvement of user interactions on the platform.

Reyes himself shared his excitement about joining Formedics at a time marked by growth potential and innovation. He recognizes the platform's significance in the HCP ecosystem and is determined to implement new features that enrich the social communities for healthcare professionals. His commitment reflects an overarching goal: to help HCPs build valuable connections, improve their professional experiences, and ultimately enhance patient care.

About Formedics

Founded in 2024, Formedics represents an innovative platform designed for healthcare professionals to connect, collaborate, and engage in peer-driven discussions with experts and thought leaders in various fields. By integrating the strengths of platforms such as Figure 1, Mashup Media, AMC Media Group, and Physician's Weekly, Formedics aims to create a robust ecosystem that fosters HCP education and engagement. The platform presents pharmaceutical and life sciences companies with remarkable opportunities to tap into this engaged audience, facilitating better connections between healthcare providers and relevant information.

In conclusion, the appointment of Albert Reyes as Senior VP is a strategic move for Formedics, reflecting its dedication to building a comprehensive community for HCPs, enhancing collaboration, and driving forward the exchange of medical knowledge. This aligns with the company's vision to create an interactive, informed, and connected healthcare professional community, positioning Formedics at the forefront of healthcare collaboration platforms.