The 3rd Study Session of the Super Middle Senior Consortium in Eastern Japan

The 3rd Study Session of the Super Middle Senior Consortium

On October 3rd, 2025, the Super Middle Senior Consortium is set to hold its third study session in the Eastern Japan region. This consortium, established on June 6, 2025, aims to foster collaboration beyond corporate boundaries, enabling innovative solutions for social challenges through co-creation.

Event Details

The highlights of the session feature a presentation by Masanori Miyaji, Director of Business Development at Pasona Group’s NATUREVERSE Division. He will share insights on "The Essence of Co-Creation in Tackling Social Issues," providing valuable perspectives for attendees from various sectors including businesses, government, and educational institutions.

Date and Time: October 3, 2025, from 5:00 PM to 6:30 PM (Reception starts at 4:45 PM)
Location: Pasona Group, 9F PMO Gotanda, 8-1-3 Nishigotanda, Shinagawa, Tokyo, 141-0031
Participation Fee: Free
Capacity: Maximum of 15 participants (lottery will be held if applications exceed capacity)
Eligibility: Registered members of the Super Middle Senior Consortium only

It’s essential to note that this session targets individuals belonging to business organizations. A summary of the meeting will be posted later on the official website of the Super Middle Senior Consortium.

Presenter Profile: Masanori Miyaji

Masanori Miyaji has a rich experience that spans several decades. After joining Kagome Co., Ltd. in 1984, he spent ten years in sales, followed by another ten years in marketing and sales planning. His career includes notable successes such as the branding of Setouchi lemons and establishing comprehensive partnership agreements with local municipalities, significantly contributing to regional revitalization efforts.

In addition to his current role at Pasona Group, where he handles agricultural issues and regional development through NATUREVERSE, Miyaji is also known for his initiative, the "Let’s Eat Vegetables Campaign," which underlines the importance of food sourcing in mitigating societal issues.

He emphasizes the growing complexity of social challenges in today's mature market, highlighting that co-creation is a fundamental strategy for effective problem-solving. Miyaji’s ventures have led to the foundation of the "Plant Based Lifestyle Lab" consortium, involving three companies including Pasona Group and approximately 53 partners. According to him, fostering community and trust through collaborative efforts is essential in reinforcing corporate brands, especially among younger demographics.

Insights on Co-Creation

Miyaji believes that rather than competing solely within the same market space, businesses should explore collaborations that enhance value creation. This perspective on shared growth lays the groundwork for what he describes as "true invincibility." Through his participation in the consortium meeting, attendees are invited to delve deeper into the principles surrounding co-creation and its integral role in business interactions today.

Registration Process

Interested participants are encouraged to register by September 26, 2025. Please note that registration with the Super Middle Senior Consortium is mandatory to attend. Links for registration are provided below, depending on whether you are already a member.

About Glider Associates

Glider Associates, founded on February 6, 2012, in Shinagawa, Tokyo, is committed to facilitating solutions for societal issues through its consulting services, creative projects, and incubation investments.
Contact:

- Email: [email protected]
- Visit their website for more details.

Conclusion

Join us for this enlightening event that aims to reshape how we view collaboration in tackling pressing social challenges. Your participation could make a significant difference in driving change and fostering a community dedicated to growth and innovation.