PRophet Bolsters Leadership with Subir Kotwal as EVP of U.S. Sales

PRophet Strengthens Team with Subir Kotwal



In a strategic move to enhance its leadership team, PRophet, an innovative provider of AI-driven public relations software and services, has appointed Subir Kotwal as the Executive Vice President of U.S. Sales. This appointment, announced on February 4, 2025, signifies PRophet's commitment to accelerating its growth and expanding its market presence in the competitive field of communications technology.

Who is Subir Kotwal?



With over two decades of experience in global enterprise sales and strategic partnerships, Kotwal brings a wealth of knowledge and expertise to his new role. Prior to joining PRophet, he held significant leadership positions at Cision, PR Newswire, American Express, and Wipro BPS. Notably, during his tenure at Cision, he orchestrated major deals with Fortune 500 companies and established an impressive track record in securing government contracts, emphasizing his capability in driving substantial revenue growth.

Kotwal's impressive accomplishments have not gone unnoticed; he has been recognized with the President's Club Award on seven occasions for his outstanding sales achievements. His academic credentials further bolster his profile, holding a Master's degree in public relations from the University of Westminster, London, and a Bachelor's degree in Mechanical Engineering from the University of Mumbai. This blend of technical and communication expertise places Kotwal at the cusp of innovation in today's technology-driven PR landscape.

Driving PRophet's Strategic Vision



In his new role, Kotwal will spearhead PRophet’s go-to-market strategies across various revenue streams including sales, customer success, and partnerships. His focus will be on accelerating the adoption of PRophet’s AI-powered solutions, particularly in the wake of the company's recent acquisition of UNICEPTA, which has enhanced its portfolio in media intelligence, predictive media pitching, generative PR, and influencer engagement.

CEO and Founder of PRophet, Aaron Kwittken, expressed enthusiasm about Kotwal's appointment. He noted, “His expertise in enterprise sales and high-performance team leadership aligns perfectly with PRophet's mission to elevate how brands leverage AI for communications.”

The Future of PRophet



As PRophet navigates this pivotal moment of growth, Kotwal’s leadership will be crucial in helping brands, PR professionals, and marketers harness AI-driven insights. His customer-first approach emphasizes building long-term partnerships, strategic problem-solving, and operational excellence.

Expressing his excitement about joining PRophet, Kotwal stated, “This is an exciting opportunity to be at the forefront of AI-powered communications. We're revolutionizing how both public and private sector brands leverage advancements in media relations and influencer marketing.”

With a renewed focus on scaling its market presence, PRophet is poised to continue its trajectory as a key player in the communications tech industry. The insights and strategies provided under Kotwal’s leadership are expected to enable the company to optimize engagement, enhance brand reputation, and implement data-driven media strategies effectively.

About PRophet



PRophet is a comprehensive suite of AI-powered software tools designed to empower today’s communicators, specifically in public relations and marketing fields. Its solutions leverage predictive, cognitive, and generative AI to enhance media relations and influencer marketing efforts. The company's recent accolades, including Innovation SABRE Awards and a Webby Award, reflect its commitment to leading the way in PR technology innovation.

Topics Business Technology)

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