#Japan #Furumachi Pay #Value Design #Itakura Town #Itakura

Introduction

Itakura Town, located in the southeastern tip of Gunma Prefecture, has recently announced the introduction of a groundbreaking local payment system known as 'Furumachi Pay'. This innovative service allows visitors to make furusato tax donations easily from their smartphones while visiting the town, with donations starting to be accepted on April 24, 2025.

What is Furumachi Pay?

Furumachi Pay is a local payment-based furusato tax donation service provided by Value Design, a subsidiary of PayCroud Holdings Inc. This service aims to expand the experience of furusato tax returns beyond physical goods, enhancing the local economy by encouraging visitors to donate in person. By scanning QR codes at designated restaurants and recreational facilities, visitors can donate and immediately receive digital coupons that can be used locally.

A Vision for Community Engagement

The staff representative of Itakura Town expressed their enthusiasm for this initiative, highlighting the importance of transforming the traditional focus on physical goods into a more experience-oriented approach. By encouraging visitors to engage with the town through unique experiences, Itakura aims to increase its community population and boost regional revitalization. The implementation of Furumachi Pay is particularly significant as it leverages local attractions, drawing attention to the town’s offerings such as the registered Ramsar Wetlands of the Watarase Yusui area.

Practical Applications and Future Expansion

Initially, Furumachi Pay will be available at the Itakura Golf Course, known for its strategic and popular course design located near the Yatagawa River. However, Itakura Town plans to expand this payment system to various local restaurants and businesses in the near future. This growth aims to create diverse donation experiences that highlight what the area has to offer, thereby fostering local engagement.

The Importance of Community and Nature

Notably, Itakura Town balances urban convenience with beautiful nature. Situated only about 60 kilometers from Tokyo, the town is easily accessible and has an attractive geographical characteristic, being located at the intersection of Gunma, Saitama, and Tochigi Prefectures. This proximity to the capital allows Itakura residents and visitors alike to enjoy seasonal beauty and a rich ecological system found in locations such as the Watarase Yusui area.

Conclusion

Through the introduction of Furumachi Pay, Value Design aims to create valuable connections between local governments and visitors, enhancing the appeal of the community and its attractions. By supporting local economies, Furumachi Pay becomes a vital tool in promoting regional revitalization and community bonding.

For more details on Itakura Town, visit Itakura Town Official Website.

For information regarding Furumachi Pay, refer to the Furumachi Pay Website.