Frankie's Organic Snacks Expands to 500 Target Stores Across the U.S.

Frankie's Organic Snacks Expands Nationwide at Target



Frankie's Organic Snacks has announced a significant milestone in its journey as a beloved family-owned brand, launching its products in over 500 Target stores nationwide starting June 7. This expansion marks the brand's largest retail rollout in the United States to date, increasing their availability to more than 1,500 locations across the country.

With the special debut at Target, consumers can look forward to four delicious varieties of Frankie's avocado oil Puffcorn. Notably, they will introduce an exclusive Hot Honey flavor that joins the already popular White Cheddar, Dill Pickle, and BBQ selections. Each bag will retail for just $3.99, making it an affordable choice for snack lovers.

Matthew Bordonaro, the Vice President of Sales at Frankie's Organic Snacks, expressed excitement about this partnership, saying, "From day one, our goal has been to create snacks made with better ingredients that feel fun and nostalgic and, most importantly, taste great. Seeing that vision come to life at Target has been incredibly rewarding."

Frankie's Puffcorn is crafted using 100% avocado oil, organic cornmeal, and organic seasonings, making it oven-baked for a nostalgic, melt-in-your-mouth experience reminiscent of traditional puffed snacks. The products are USDA Organic, Non-GMO Project Verified, Certified Gluten-Free, and kosher, ensuring that they meet a variety of dietary preferences and requirements.

The unique Hot Honey Puffcorn flavor balances sweetness with a special kick of heat, a reflection of the growing trend for sweet-and-spicy snacks in the market. Angela Cristiano, Brand Development and Product Development Manager at Frankie's, emphasized the brand’s commitment to quality, stating, "The snacks we make are the same snacks we serve to our own families, so we think carefully about every ingredient that goes into them. As a family-owned business, there's something incredibly special about knowing Frankie's will become part of more school lunches, road trips, movie nights, and after-school snacks."

In addition to rolling out at Target, Frankie's Organic Snacks is also available at Sam's Club, Earth Fare, Erewhon, MOM's Organic Market, and Central Market, along with online platforms like Thrive Market. With national distribution through UNFI and KeHE, their products can also be found in more than 5,000 retail locations across Canada.

To promote their new offerings during the summer shopping season, Frankie's will participate in Target’s promotional events. Customers can look forward to a special 2-for-$7 deal in connection with the Fourth of July celebrations, which also aligns with the back-to-school shopping frenzy.

Founded in 2018 in Laval, Quebec, Frankie's Organic Snacks is committed to creating crave-worthy snacks made with certified organic ingredients and unwavering quality. Drawing inspiration from values passed down from their family farm, the founders prioritize simplicity and quality in every product. Known for their unique puffcorn format, Frankie's delivers delicious flavors in child-friendly formats designed for everyday snacking.

For more information, visit frankiessnacks.com.

Topics Consumer Products & Retail)

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