KATSEYE Joins LANEIGE to Launch New Music-Inspired Lip Tint Line
LANEIGE, the leading skincare brand known for its innovative lip products, has officially announced a groundbreaking partnership with KATSEYE, the acclaimed GRAMMY®-nominated girl group. This collaboration marks the launch of the JuicePop Box Lip Tint campaign, a product that blends the vibrancy of K-Pop music with the enchanting world of beauty. The new lip tint collection features a total of eight different shades, each creatively inspired by various music genres, bringing to life the dynamic energy and unique personalities of the KATSEYE members. This concept aims to celebrate individuality and creativity—a notion that resonates deeply in both the music and beauty industries.
For LANEIGE, the collaboration is an exciting endeavor as it represents an expansion of their brand ethos, "Open to Wonder." This commitment encourages consumers to explore new innovative possibilities in their personal care routines. Julien Bouzitat, the Senior Vice President of Prestige at Amorepacific US, emphasizes that sensory experiences are essential to the LANEIGE philosophy. The brand aims to enhance storytelling through music, making this partnership with KATSEYE a natural fit.
The JuicePop Box Lip Tint doesn’t just promise aesthetics; it also delivers lasting performance. With its Water-Oil Remix Complex™, the formula provides a lightweight feel that glides on smoothly, ensuring comfort and hydration throughout the day. Users can expect a glossy finish that is not only visually appealing but also nourishing for the lips. The inclusion of a uniquely designed applicator makes achieving an even application simple and user-friendly. Furthermore, the product features clip-on packaging, perfectly designed for those on the go, allowing for easy touch-ups anytime, anywhere.
As part of this promotional rollout, LANEIGE has produced a captivating campaign video set to the infectious track “Internet Girl” by KATSEYE. Filmed in a stunning pink studio, the visuals expertly capture the synergy between the brand and the music, merging choreography, sound, and product functionality in an engaging manner. Each KATSEYE member is showcased, highlighting a specific shade that correlates with their distinctive artistry and persona. These shades range from soft nudes to vibrant reds and lively pinks, embodying a spectrum of musical influences.
Here’s a closer look at the shades featured in the collection and the KATSEYE members they represent:
The JuicePop Box Lip Tint, priced at $23 each, will officially hit the shelves on January 27, available on popular platforms like Sephora and Laneige's official website. Following online availability, it will be introduced in retail stores, including Sephora and Sephora at Kohl's, starting January 30.
As LANEIGE solidifies its position as the number one lip treatment brand in the U.S. for three consecutive years, this collaboration not only exemplifies their commitment to quality and innovation but also incorporates the culturally vibrant essence of K-Pop into everyday beauty. The synergy between LANEIGE and KATSEYE is set to inspire a new generation of consumers, encouraging them to express themselves through music-inspired beauty products that celebrate their individuality. With this exciting partnership, LANEIGE continues to break barriers, redefining what it means to feel beautiful while being true to oneself.
For LANEIGE, the collaboration is an exciting endeavor as it represents an expansion of their brand ethos, "Open to Wonder." This commitment encourages consumers to explore new innovative possibilities in their personal care routines. Julien Bouzitat, the Senior Vice President of Prestige at Amorepacific US, emphasizes that sensory experiences are essential to the LANEIGE philosophy. The brand aims to enhance storytelling through music, making this partnership with KATSEYE a natural fit.
The JuicePop Box Lip Tint doesn’t just promise aesthetics; it also delivers lasting performance. With its Water-Oil Remix Complex™, the formula provides a lightweight feel that glides on smoothly, ensuring comfort and hydration throughout the day. Users can expect a glossy finish that is not only visually appealing but also nourishing for the lips. The inclusion of a uniquely designed applicator makes achieving an even application simple and user-friendly. Furthermore, the product features clip-on packaging, perfectly designed for those on the go, allowing for easy touch-ups anytime, anywhere.
As part of this promotional rollout, LANEIGE has produced a captivating campaign video set to the infectious track “Internet Girl” by KATSEYE. Filmed in a stunning pink studio, the visuals expertly capture the synergy between the brand and the music, merging choreography, sound, and product functionality in an engaging manner. Each KATSEYE member is showcased, highlighting a specific shade that correlates with their distinctive artistry and persona. These shades range from soft nudes to vibrant reds and lively pinks, embodying a spectrum of musical influences.
Here’s a closer look at the shades featured in the collection and the KATSEYE members they represent:
- - Sophia – Red Classic: This bold shade mirrors Sophia’s leadership qualities and confidence, complemented by her classical music background.
- - Lara – DJ Plum: Capturing Lara’s prowess in sound mixing and songwriting, this shade reflects her creative spirit.
- - Manon – Pop Star Peach: This bright and confident shade resonates with Manon's presence as an aspirational figure within contemporary music.
- - Megan – Jazzy Jam: Known for her stage presence, Megan’s shade mirrors her ability to captivate an audience with her precise performances.
- - Daniela – Disco Coral: Paying homage to Daniela’s dance roots, this shade signifies her rhythmic mastery and expressive choreography.
- - Yoonchae – LoFi Mauve: This soft yet expressive shade encapsulates Yoonchae's unique personality and confidence.
The JuicePop Box Lip Tint, priced at $23 each, will officially hit the shelves on January 27, available on popular platforms like Sephora and Laneige's official website. Following online availability, it will be introduced in retail stores, including Sephora and Sephora at Kohl's, starting January 30.
As LANEIGE solidifies its position as the number one lip treatment brand in the U.S. for three consecutive years, this collaboration not only exemplifies their commitment to quality and innovation but also incorporates the culturally vibrant essence of K-Pop into everyday beauty. The synergy between LANEIGE and KATSEYE is set to inspire a new generation of consumers, encouraging them to express themselves through music-inspired beauty products that celebrate their individuality. With this exciting partnership, LANEIGE continues to break barriers, redefining what it means to feel beautiful while being true to oneself.
Topics Consumer Products & Retail）
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