Introducing Japan's First Custom Living Support for Executives: 'President's Home Search'

Japan's First Executive Housing Service: 'President's Home Search'

In a groundbreaking move, Growth Property, headquartered in Shinagawa, Tokyo, has unveiled a unique full-order housing support service named 'President's Home Search'. This is the first service in Japan specifically tailored to meet the needs of executives and business leaders.

Tailored Solutions for Executives

Understanding the challenges that executives face with personal housing, Growth Property has created a solution that encompasses everything from property searching to moving, and even integrating the difficult process of converting furniture and appliances into corporate expenses. This one-stop service is designed to help executives efficiently manage their living situations, providing them with both time and financial benefits to concentrate on their core business operations.

Key Features of 'President's Home Search'

1. Concept: The service is built around minimizing the housing-related burdens of executives, while maximizing take-home income through the use of the corporate housing system.

2. One-Stop Support: They take care of everything from setting up living infrastructure to arranging for the purchase and installation of furniture and appliances, allowing executives to move in with just a suitcase.

3. Expense Management: By utilizing a scheme that is possible through corporate housing, 'President's Home Search' enables the classification of furniture and appliances as corporate assets, significantly simplifying expense reporting for executives.

Real Estate Model

Through a unique business model, Growth Property acts as the landlord and provides comprehensive support from contract signing to moving in and arranging furniture. This not only reduces the workload for incoming executives but also offers substantial tax savings.

Understanding Corporate Housing Systems

The corporate housing system allows companies to rent residences for their executives, with a significant portion of the rent being covered as a corporate expense. In many instances, this allows executives to pay only a fraction of the rent from personal funds—sometimes as low as 5% of a monthly rent that can be over 500,000 yen. Income simulation tools are available for those curious about the potential benefits.

Client Success Stories

For instance, an executive from a busy startup found an apartment in a high-rise building in Minato Ward, renting at 500,000 yen monthly with a personal expense of only 50,000 yen. The entire process—including selecting the property and arranging furniture—was managed seamlessly by Growth Property, leading to outstanding feedback from the client about the ease of the move and the incredible tax benefits they received.

The Founder’s Story

CEO Keiji Isayama has a personal history that motivates his dedication to this service. Growing up, he witnessed numerous family conflicts stemming from financial troubles, which forged his passion for supporting entrepreneurs. After graduating from university, he began his career in finance and alongside working in business revival consulting, he recognized the hidden burdens that executives bear regarding their personal living arrangements.

Future Expansion Plans

Looking ahead, 'President's Home Search' aims to alleviate the residential burdens on executives while also expanding its market. In its first year, the goal is to onboard over 50 companies, starting in the Tokyo metropolitan area. Partnerships with real estate agents, moving companies, and furniture manufacturers will be intensified to meet the demands of local and international clients, including foreign executives and businesses seeking properties in Tokyo.

About Growth Property

Company: Growth Property Co., Ltd.
Location: 5-5-15 Kitashinagawa, Shinagawa-ku, Tokyo
Established: April 2025
Mission: To create tax savings and time for executives through their housing needs, ultimately supporting business growth.
Website: growth-property.jp