Primaniacs Character Fragrance Brand Opens Store in Shibuya

The highly anticipated character fragrance brand, Primaniacs, is set to open its latest store in Shibuya, Tokyo, on March 13, 2026. This new retail space will be located on the fourth floor of MAGNET by SHIBUYA109, right in front of the famous Shibuya Scramble Crossing. This represents the fourth store for Primaniacs in Japan, following its flagship store in Ginza, the Narita Airport store, and an international location in Taipei, Taiwan.

A Unique Experience with Every Spritz

Primaniacs operates under the intriguing concept of “meeting that character on the other side of the screen.” Each fragrance is crafted to evoke a multi-sensory experience that makes it feel like the characters truly exist in the same space. Known for capturing the essence of popular figures from anime and games, the brand is excited to offer a unique shopping experience amidst the vibrant backdrop of Shibuya, a hotspot known for its many anime and game references.

Grand Opening Events

To celebrate the launch of the MAGNET by SHIBUYA109 store, Primaniacs is rolling out a series of special events and promotions:

1. Exclusive Fragrance Launch: The second series of the Gundam GQuuuuuuX (Zegaxis) fragrance will debut at the new location. This launch will precede the general release, and will only be available at Primaniacs' Ginza and Shibuya stores from the opening day until March 19, 2026, when it will reach other shops and online partners.

2. Gundam-Themed Stickers: An exclusive sticker set reflecting the design of the new Gundam fragrance will be available for purchase. Retailing at 880 JPY, these stickers will sport vibrant designs that capture the characters’ personalities. Additionally, stickers from the first series will also be restocked in response to customer demand.

3. Stamp Rally Promotion: Customers visiting two Primaniacs stores during the promotional period from March 13 to April 12, 2026, can receive a special Primaniacs pouch. Participants need to register as LINE members and collect stamps through QR codes available in-store.

4. Free Shopping Bags: Spotting the return of a beloved favorite, customers purchasing Primaniacs fragrances will receive a special shopping bag designed to enhance the aesthetic of their purchases. This bag is crafted to provide a fun experience, giving the illusion of characters peeking out from within.

Store Details

- Store Name: Primaniacs Magent by SHIBUYA109 Store
- Location: 1-23-10 Jinnan, Shibuya, Tokyo, 4F MAGNET by SHIBUYA109
- Operating Hours: 10:00 AM - 9:00 PM
- Grand Opening Date: March 13, 2026

About Primaniacs

Primaniacs is a brand developed by Masameya Co., Ltd., which specializes in character fragrances. Focusing on the blend of imagination and olfactory delight, the store is designed to invite customers into a world where fantasy meets reality, delivered through aromas that engage beyond mere scent. You can explore more about the brand through its official website or social media handles.

Website | X (Formerly Twitter) | Instagram

For more inquiries, you can reach out to:
Masameya Co., Ltd.
Marketing Division
Email: [email protected]
Phone: 03-3868-2391