#Japan #Shibuya #Mary Quant #Color Shine #Liquid Eyeshadow

Mary Quant Unveils Color Shine for Eyes: A Vibrant Liquid Eyeshadow Collection

Mary Quant Cosmetics, celebrating its 70th anniversary in 2025, is set to launch a stunning new product: the Color Shine for Eyes. Scheduled to hit the shelves on May 8, 2025, this liquid eyeshadow comes in seven captivating shades, featuring six classic colors and one limited edition, all designed to enhance your eye makeup experience.

A Stunning New Formula for Eye Makeup

The Color Shine for Eyes collection boasts a luxurious, dewy finish that brings an eye-catching sparkle to any look. The innovative formula is designed for ease of application; it glides smoothly onto the skin and blends seamlessly for an even finish. You won't need any special techniques—just apply and blend with either the included applicator or your fingertips.

The unique texture transition formula allows the eyeshadow to transform upon application. Initially lightweight and fluid, it becomes a silky finish that adheres securely to your skin. This is complemented by a Gel Coating Technology, enhancing longevity by resisting fading and smudging, making it ideal even during the warmer months when makeup is prone to wear.

The Exclusive Shades to Explore

The Color Shine for Eyes collection introduces the following shades:

• - 01 Dazzling Gold: A mesmerizing gold that instantly captivates, perfect for creating a radiant eye look.
• - 02 Sunlit Orange: An energizing orange that intensifies with layering, bringing warmth to your eyes.
• - 03 Lake Blue: This refined blue offers a cool hue complemented by chunky glitter for a refreshing touch.
• - 04 Praline Brown: A deep, alluring brown that gives your eyes dimension and definition.
• - 05 Pink Jewel: A luscious pink filled with shine that adds a touch of elegance to your look.
• - 06 Galaxy Black: A confident black enriched with shimmering specks, ensuring your eyes stand out.
• - Limited Edition L-01 Crystal Aurora: A versatile shade that brings joy with its premium texture and sparkle, perfect for any makeup style.

Long-Lasting Hydration and Wear

Not only do these liquid eyeshadows shine, but they also nourish the delicate skin around your eyes. Featuring three key hydrating ingredients:

• - Sodium Hyaluronate: Helps to retain moisture, keeping your eyelids hydrated.
• - Rosehip Oil: Known for its nourishing properties, this oil contributes to skin health and moisture retention.
• - Jojoba Oil: Moisturizes while providing a smooth application, ensuring comfort on the eyelids.

With this combination of striking colors, innovative formulas, and hydrating ingredients, the Color Shine for Eyes is set to revolutionize your eye makeup routine.

Product Availability

The Color Shine for Eyes will retail for 3,300 JPY (including tax) per shade, making luxurious eye makeup accessible. Customers can shop for these dazzling liquid eyeshadows starting from May 1, 2025, with online pre-orders opening at midnight on May 8. Don’t miss out on the chance to add these vibrant shades to your makeup collection!

About Mary Quant Cosmetics

Mary Quant emerged in the 1950s as a pivotal figure in fashion, credited with introducing the mini-skirt and sparking a cultural movement known as “Swinging London.” The brand’s philosophy revolves around expressing individuality and celebrating beauty through colorful cosmetics and fashionable items. With a commitment to creativity and self-expression, Mary Quant encourages everyone to feel confident and empowered through their product offerings.

Dive into the new era of eye makeup with the Color Shine for Eyes and unleash your creativity this summer!