Exciting New Releases from La Campanella Collection Debuting Soon!

Luxury Eyewear Takes Center Stage

Charmant Co., Ltd., headquartered in Sabae, Fukui Prefecture, is set to launch exciting new models in its prestigious La Campanella Collection starting July 1, 2025. With appearances by renowned actor Arata Iura and actress Ayami Nakajo, the collection highlights a fusion of cutting-edge design and superior quality that defines modern luxury eyewear.

New Model Highlights

The latest releases include two distinct innovative designs showcasing a blend of black and gold and a unique damage finish. Both styles emphasize craftsmanship and fine details, catering to the sophisticated tastes of eyewear enthusiasts.

Black & Gold

The Black & Gold model exemplifies luxury through its elegant color palette. Black, a symbol of sophistication, coupled with gold accents, redefines opulence. Each piece is meticulously crafted with precision-cut grooves, highlighting the intricate craftsmanship that Charmant is known for. The delicate gold lines, created through advanced masking techniques, provide an exquisite touch, making this model a must-have for those seeking luxurious eyewear.

- Model Numbers: XL11013L, XL11014L, XL11015L, XL11016L
- Price Range: ¥90,200 - ¥101,200 (tax included)

Damage Finish

The Damage Finish model introduces a vintage aesthetic that Charmant has never utilized before. Specially treated fronts and temples embody an antique feel while maintaining a sense of modern luxury. Each piece has a unique appearance that exudes character and individuality, largely due to the natural damage treatment. The combination of these vintage features with shimmering inner rims makes this model stand out as a truly special accessory.

- Model Numbers: XL11013, XL11014, XL11015, XL11016
- Price Range: ¥86,900 - ¥90,200 (tax included)

In addition to their new standard models, Charmant will also offer a special edition that employs forged carbon, an innovative first for the brand. Known for its exceptional lightweight and strength, the unique patterns of forged carbon reflect Charmant's commitment to both innovation and artistry in eyewear design.

- Model Number: XL11017L FCN
- Price: ¥294,800 (tax included)

Promotional Campaign

Accompanying the launch, Charmant will unveil new visuals and promotional videos featuring Arata Iura and Ayami Nakajo. A special website and behind-the-scenes footage will be available starting July 1, inviting customers to immerse themselves in the captivating world of La Campanella.

Check out links to the visual campaign:

The visuals promise to showcase the elegance and natural beauty that the La Campanella Collection epitomizes, striking a beautiful balance between luxury and authenticity.