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BOTANIST Factory and Habit Opens in Okazaki

The highly anticipated dual-brand store, BOTANIST Factory / and Habit, is set to grand open on November 4, 2025, at Mitsui Outlet Park Okazaki. This will be the first store in the Tokai region, showcasing I-ne's broad spectrum of beauty brands, including the botanical lifestyle brand BOTANIST, the night beauty care brand YOLU, and the minimalist beauty device brand SALONIA.

Store Highlights

The BOTANIST Factory and and Habit store promises an expansive shopping experience, with a layout that is among the largest in the country. Here are some reasons to visit this unique outlet store:

Exclusive Outlet Prices

Shoppers can take advantage of special outlet prices on a variety of beauty products. This store's offering gives customers an opportunity to enjoy premium beauty merchandise at significantly reduced prices.

Self Salon Space

A standout feature of the store is the self-salon space, allowing customers to test out haircare, body care, skincare, and beauty devices on-site. It's not just a shopping destination; it's a space where you can even tidy up your hairstyle in between shopping sessions.

Expert Advisors Available

The store will have beauty advisors present to assist customers with their needs. From shampoos and conditioners to hair irons, customers will have access to a comprehensive range of products, with personalized recommendations to suit their specific concerns.

Commitment to Sustainability

BOTANIST is dedicated to sustainable practices, and the Okazaki location reflects this mission through its use of eco-friendly materials sourced from the local community. The store features Japanese cypress tables made from thinned wood, and is designed with artificial flowers resembling Ochanoki leaves, creating a serene and natural ambiance.

The store also contributes to environmental preservation by rehabilitating neglected farmland in the region, which supports the local ecosystem and biodiversity.

Opening Celebration Offers

To celebrate the grand opening, BOTANIST has prepared special promotional items:

• - BOTANIST Botanical Hair Care Set (Moist & Smooth) - priced at 1,540 JPY (tax included) with a limited availability of 2,000 sets. Regularly priced at 3,080 JPY, this set features a 50% discount on shampoo and conditioner.
• - YOLU Hair Care 4-Piece Set (Calm Night Repair) - priced at 3,300 JPY (tax included) with a limit of 1,000 sets. Originally priced at 5,500 JPY, this set includes shampoo and conditioner with a 40% discount.
• - Customers can also receive a piece of highly aromatic Palo Santo wood, linked to the scent of the new SANTAL line from BOTANIST. This gift purifies the air and promotes happiness, available to the first 200 customers during the pre-opening period and the first 200 customers again at the grand opening.

(Note: All promotions are contingent on stock availability)

Store Information

• - Name: BOTANIST Factory / and Habit at Mitsui Outlet Park Okazaki
• - Address: 1701 Block, 1st Floor, Mitsui Outlet Park Okazaki, Maiki Town, Okazaki City, Aichi, 444-8590
• - Phone: 0564-83-8193
• - Hours: 10:00 AM - 8:00 PM

The opening of BOTANIST Factory and Habit marks a significant milestone for beauty enthusiasts in the Tokai region. Don't miss the chance to explore the latest offerings and exclusive prices in this beautiful new store!