#USA #New York #Purina #Petivity #Odie Pet Insurance

A New Era in Pet Health Insurance

Odie Pet Insurance, recognized for its innovative approach to pet insurance, has recently announced a remarkable strategic partnership with Nestlé Purina PetCare. This partnership represents a pivotal shift in how the pet insurance industry evaluates risk and supports preventative care for pets. The collaboration stands out as a first-of-its-kind initiative within the pet insurance sector, merging technology, pet parent behavior insights, and wellness plan incentives to enhance the overall pet health experience.

The Integration of Technology and Pet Care

At the heart of this partnership is Petivity powered by Purina, a sophisticated ecosystem designed to empower pet parents. By leveraging advanced health data and smart devices, Petivity enables owners to proactively manage their pets' health. With features like health kits and AI-driven assistance, this technology aims to provide in-depth insights about pets' behavior and health trends.

Miles Thorson, Co-Founder and CEO of Odie, emphasizes the transformative nature of this collaboration: "Our partnership with Purina allows us to recognize and reward proactive, wellness-minded behaviors in a way that hasn't been done before in pet insurance." This new approach signifies a move away from reactive pet care towards proactive wellness, using data as a powerful tool to enhance health outcomes while making coverage more affordable.

Direct Benefits to Pet Parents

One of the standout features of the partnership is the direct integration of reimbursements for Petivity products into Odie's standalone Wellness Plans. This innovative offering signifies the growing trend of digital integration in pet technology, insurance, and care. With these smart technology tools included in routine care coverage, pet owners can receive financial support for adopting preventative health measures.

Nathan Marafioti, Vice President of New Business Models at Purina, shares his excitement about the partnership, stating: "The Petivity powered by Purina ecosystem is at the forefront of pet care, delivering valuable insights that empower pet parents to proactively manage their pet's health." This echoes the shared mission of both companies to improve the quality of life for pets through enhanced care solutions.

The Future of Pet Healthcare

The strategic partnership between Odie Pet Insurance and Purina signals a promising future for pet healthcare, where the synergy of technology, insurance, and nutrition work seamlessly together. This collaborative approach is poised to offer pet parents greater peace of mind and a higher standard of well-being for their beloved companions.

About Odie Pet Insurance

Odie Pet Insurance is a tech-enabled national brand committed to providing pet owners with essential services through a centralized digital platform. Their mission revolves around making pet insurance more accessible and alleviating financial burdens for pet parents. More information about Odie’s innovative insurance products, partnership incentives, and reimbursement options can be found at GetOdie.com.

About Petivity

Petivity, powered by Purina, holds a belief that every pet deserves a long, fulfilling life. The platform empowers pet owners with essential insights for better caregiving and informed health decisions. To learn more about Petivity, visit Petivity.com.

About Nestlé Purina PetCare

Nestlé Purina PetCare has been enhancing the lives of pets and their owners since 1894. Offering a range of scientifically backed nutritional innovations, Purina ensures that pets receive the best care possible. With some of the world's most trusted brands, including Purina ONE, Pro Plan, Friskies, and Tidy Cats, Purina is dedicated to quality and nutrition with extensive backing from scientists and veterinarians. For further information, visit purina.com.