Validity Welcomes Former Bumble CEO Lidiane Jones to Its Board of Directors

Validity Strengthens Leadership with Lidiane Jones

Validity Inc., a forefront provider of marketing success and customer data intelligence solutions, has announced the addition of Lidiane Jones to its Board of Directors. This strategic move is set to leverage Jones’ extensive expertise in enterprise technology, driving growth and innovation for the company.

Lidiane Jones, who previously served as the CEO of Bumble, brings a wealth of experience in digital transformation and enterprise-level scalability to her new position. Under her leadership, Bumble saw significant growth, focusing on user empowerment through technology. Prior to her role at Bumble, Jones was the CEO of Slack, where she played a crucial role following its acquisition by Salesforce. Her work at Slack involved helping customers create connected and personalized experiences across various technology platforms.

Jones commented on her new role, stating, "Validity has established itself as a preeminent player in the consumer data, marketing, and sales spaces for enterprise businesses globally. We will work together to strengthen Validity's offerings, helping brands drive maximum impact from their marketing campaigns and creating extraordinary value for clients across the globe."

Mark Briggs, Chairman and CEO of Validity, echoed Jones' sentiments, emphasizing the importance of her industry knowledge at a time when Validity is poised to launch innovative new products. "Lidiane's wealth of industry expertise and experience makes her an invaluable addition to our team, especially as we bring to market what will be the industry’s most trusted AI-powered marketing success platform," he stated.

Jones’ appointment coincides with Validity's momentum and growth trajectory. Early in 2025, the company expanded its product lineup by acquiring Litmus, a global leader in email optimization and testing solutions. This acquisition aligns with Validity's mission to enhance client success through dependable marketing performance and enriched customer insights.

For more than two decades, Validity has provided organizations worldwide with tools necessary for achieving end-to-end marketing success through reliable data. Its flagship products, including DemandTools, BriteVerify, and MailCharts, are designed to revolutionize marketing strategies by converting data into actionable insights. These solutions help organizations optimize their campaigns, generate qualified leads, and ultimately accelerate their growth.

Validity is not just about enhancing marketing efficacy but also focuses on the ethical use of data, ensuring that organizations leverage their customer data responsibly and effectively. This commitment resonates well with current trends emphasizing transparency and accountability in data management, especially as AI solutions become more prevalent in the marketing landscape.

As Validity continues to push boundaries in the consumer data intelligence and marketing success sectors, Lidiane Jones’ experience marks a pivotal moment, bringing fresh perspectives and innovative strategies to the forefront. The company aims to empower brands not only to adapt to the ever-changing market dynamics but to thrive in them, establishing a future where data-driven decisions lead to unparalleled business growth. Validity’s focus on smarter marketing campaigns is thus fortified, thanks to Jones’ influential leadership and vision.

For further information about Validity and its latest offerings, please visit Validity.com. Connect with Validity on LinkedIn and other social media platforms for your latest updates.

In a rapidly evolving market, Validity's appointment of Lidiane Jones is more than a strategic hire; it represents a commitment to excellence and a focus on delivering exceptional value to its clients globally.