#Japan #Tokyo #Lond #Relance #Vegan Hair Care

Discover Relance in Shimokitazawa: A Vegan Hair Care Experience

Lond, a well-known beauty salon company operating across Japan, is introducing its exclusive vegan hair care line, Relance, in a limited-time event at the Antenna Shop "Minna Shoten" in Shimokitazawa from August 1 to September 30, 2025. This marks a unique opportunity for local customers as there are no Lond salons in the neighborhood, allowing them to physically experience these vegan-certified products firsthand.

The Relance line consists of two main products: the "Relance Plant-Based Shampoo" and the "Relance Plant-Based Treatment," both priced at 3,740 yen. The shampoo can also be purchased by weight, with a unit rate of 7 yen per ml.

The Essence of Relance

The Relance series was developed by focusing on the moisture retention capabilities of resilient plants, harnessing their natural regenerative powers. The shampoo features moisturizing ingredients such as glycerol glucoside sourced from the "resurrection plant" native to the African desert, along with Marula oil and prickly pear oil. These components are designed to protect hair from dryness and damage while ensuring a smooth and manageable finish.

For its treatment, Relance incorporates hydrolyzed pea protein, shea butter, and tamarind gum—carefully balanced to provide hydration and softness. Rather than using common animal-derived ingredients like keratin, collagen, silk, or honey, the formulation embraces only plant-based components. Additionally, it avoids parabens, sulfates, artificial colors, and UV absorbers, emphasizing both gentleness and effectiveness.

A delightful floral jasmine tea scent aims to transform ordinary hair care into a special moment of self-reflection.

Commitment to the Planet

Since 2020, Lond has pioneered bulk shampoo sales in its salons, driven by a commitment to reduce environmental impact. This practice will continue with the sale of the Relance products. The brand also uses biodegradable materials in its bottle packaging, offering customers the choice between convenience and environmental responsibility.

Furthermore, the shea butter used in the treatment is sourced from meaningful partnerships in Burkina Faso, where women are involved in production, thereby facilitating educational opportunities for local children.

Through choices in bulk sales, packaging selection, and ingredient sourcing, Relance is dedicated to gradually expanding the possibilities of beauty with a purpose.

Experience Relance at Minna Shoten

The Relance products will be available at Minna Shoten, a unique retail space created by UPDATER, which also runs a renewable energy provider. Located in Shimokitazawa, this shop connects individuals who value products that are kind to people, the environment, and society.

Through "Minna Denryoku" (Everyone Electric Power), Lond supplies renewable energy to salons nationwide, which facilitated this valuable collaboration. For the Relance brand, the choice of venue is integral to its identity, making the shopping experience part of the brand narrative.

By having this pop-up in a region without a Lond salon, the aim is to introduce new customers to the brand’s ethos and products in a direct manner.

Sale Information

• - Sales Period: August 1, 2025 - September 30, 2025
• - Location: Minna Shoten, 2-9-2 Kitazawa, Setagaya-ku, Tokyo

Hours: 12 PM - 7 PM; Closed on irregular days

Product Offerings

• - Relance Plant-Based Shampoo

- Type: Sold by weight (recommended to bring your own bottle) / Bottle (300 mL)
- Price: 7 yen per gram (tax included) / 3,740 yen for bottle
- A vegan formula featuring plant-based moisturizing ingredients that gently cleanse hair and scalp, providing a hydrating finish. Responsibly packaged in biodegradable materials.

• - Relance Plant-Based Treatment

- Type: Bottle (300 mL)
- Price: 3,740 yen (tax included)
- A treatment employing plant-based moisturizing and repair components for lustrous, manageable hair, making it an environmentally and socially conscious option.

About Lond

Founded in 2013 by six classmates from a vocational school, Lond operates with the philosophy of "Employee First" and aims to provide a working environment that fosters both personal and professional happiness. Known for its low turnover rates, Lond maintains a reputation for being an industry leader in employee satisfaction.

• - Company Name: Lond Co., Ltd.
• - Representatives: Nobutaro Saito, Makito Yoshida, Yoshinobu Ishida, Noriyuki Kai, Hiroaki Nagaoka, Mizuka Kobayashi
• - Established: April 2013
• - Headquarters: 2-8-19 Ginza, Chuo-ku, Tokyo
• - Company URL: www.lond.jp