Becoming rentABLE and Novartis Team Up to Enhance Accessible Travel Opportunities

Unlocking New Horizons for Travelers with Disabilities



In a groundbreaking initiative, Becoming rentABLE has partnered with Novartis to expand the availability of accessible lodging options for individuals living with spinal muscular atrophy (SMA) under the campaign titled SMAshing My Limits And Going Places. With an alarming statistic that less than 1% of U.S. housing is suitable for wheelchair users, this collaboration aims to make traveling not just a dream but a reality for individuals with disabilities.

The Challenges of Accessible Travel


Accessible short-term rentals (STRs) have long been in short supply, especially in noteworthy travel destinations. For people with SMA, finding suitable accommodations that meet their unique needs can be a tiresome task, often filled with uncertainty and anxiety. Many properties, even those labeled as accessible, often fail to provide the comprehensive features essential for a comfortable stay.

To tackle this issue, Becoming rentABLE utilizes a meticulous verification process that includes up to 63 different accessibility filters, ensuring that renters can find properties that suit their specific needs. This thoroughness not only offers peace of mind but also enhances the overall travel experience for the disability community.

A New Wave of Accessible Lodging


Through this collaboration, Becoming rentABLE is set to introduce close to 100 newly verified accessible STRs across the United States. These properties promise a range of unique experiences—from adventurous treehouses to serene beachfront cottages—enabling travelers with SMA to engage with their surroundings in a way previously deemed challenging or impossible.

Lorraine Woodward, the CEO of Becoming rentABLE, emphasizes this innovative spirit: “We’re not just thinking differently – we’re expanding what’s possible. By delivering tailored options that meet the needs of the SMA community, we are redefining accessible travel.”

Understanding SMA and the Need for Accessible Options


SMA is a rare genetic neuromuscular condition that leads to progressive muscle weakness affecting vital bodily functions. Currently, around 9,000 to 9,500 individuals suffering from SMA reside in the U.S. Unfortunately, the number of STRs that comply with accessibility standards is woefully insufficient, creating a significant gap between the number of individuals seeking accommodations and available options.

While the Americans with Disabilities Act (ADA) sets regulations for commercial facilities, many private STRs don’t adhere to these standards, often leaving travelers with disabilities uncertain about what to expect at their destination. This lack of clarity can lead to disappointing and even dangerous outcomes.

Empowering Travel Experiences


Travel advocate Cory Lee, who has journeyed to over 50 countries with SMA, shares his struggles: “The search for truly accessible accommodations can still be one of the hardest parts of any trip... Being able to book an experience and trust it will meet your needs changes everything.” With the launch of SMAshing My Limits And Going Places, those formerly apprehensive about traveling will now have enhanced options, allowing for a rewarding travel experience.

Becoming rentABLE’s approach transcends conventional standards. Its comprehensive evaluation process considers critical features like accessible parking, step-free access at entrances, and wide interior doors—all essential for ensuring that trips are enjoyable rather than stressful.

A Community-Driven Initiative


As an extension of the earlier campaign launched in 2025, SMAshing My Limits, this collaboration is rooted in the belief that accessibility is a pivotal part of life. It aims to elevate the sense of independence and overall well-being among those living with SMA.

Tracey Dawson, SVP at Novartis, states, “Through education and trusted verification, we aim to help those with varied abilities find accommodations that are genuinely accessible and meet their everyday needs.”

With their dedicated mission to amplify accessible adventures and eliminate barriers, Becoming rentABLE and Novartis are setting a precedent for the future of travel for individuals with disabilities.

Conclusion


The partnership between Becoming rentABLE and Novartis marks an essential step toward inclusivity in the realm of travel. By recognizing and addressing the needs of the SMA community, they are paving the way for a future in which everyone can explore the world freely and safely. Travelers can learn more about this collaboration and stay updated on new properties by visiting www.SMAshingMyLimits.com and exploring Becoming rentABLE’s offerings at www.BecomingrentABLE.com.

Topics Travel)

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