#Japan #Tokyo #Seven-Eleven #Rice Balls #Premium Ingredients

Revamping the Premium Rice Balls at Seven-Eleven

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is excited to announce a complete refresh of its popular 'Premium Rice Balls' series, which will be gradually released starting May 19. With an aim to elevate the flavor experience, this new line features meticulously selected rice varieties and fillings, ensuring that every bite is delicious.

Select Rice from Top Regions

For this revamp, Seven-Eleven has chosen eight distinct rice varieties from some of the best rice-producing regions in Japan, including the revered Koshihikari from Niigata and Tsuyahime from Yamagata. Each type of rice has been carefully paired with a unique cooking method that maximizes its natural sweetness and texture, offering consumers a delightful taste experience unique to each region. The careful selection process ensures that the final product showcases the outstanding qualities of the rice, providing a firm texture, a pleasant chewy consistency, and a sophisticated sweetness that increases with each bite.

Perfect Cooking Techniques

The rice balls are prepared using specialized cooking methods tailored to each rice type. This meticulous approach not only preserves the natural flavor of the rice but also enhances the pairing with selected fillings, creating harmonious flavor combinations that are truly exceptional.

Premium Filling Selection

In addition to the rice, Seven-Eleven has also carefully chosen a range of high-quality fillings designed to complement the rice. Every detail, from cooking methods to the size of the ingredients, has been scrutinized to assure that consumers enjoy deliciousness until the last bite.

Exciting Product Lineup

• - Koshihikari Rice Ball with Hokkaido Cod Roe

Price: 240 yen (tax inclusive 259.20 yen)
Release Date: Beginning May 19
Availability: Nationwide (Some regions excluded)
The cod roe used is aged just below freezing, enhancing its texture and flavor.

• - Koshihikari Rice Ball with Charcoal-Grilled Silver Salmon Belly

Price: 278 yen (tax inclusive 300.24 yen)
Release Date: Beginning May 19
Availability: Nationwide (Some regions excluded)
This rice ball is filled with beautifully grilled salmon belly, rich and umami-packed, cooked to perfect tenderness over charcoal.

• - Koshihikari Rice Ball with Thick-Sliced Beef Tongue

Price: 298 yen (tax inclusive 321.84 yen)
Release Date: Beginning May 19
Availability: Nationwide (Some regions excluded)
Enjoy a generous portion of grilled beef tongue seasoned with a zesty salt marinade that enhances its flavor.

• - Koshihikari Rice Ball with Charcoal-Grilled Mackerel

Price: 220 yen (tax inclusive 237.60 yen)
Release Date: Beginning May 19
Availability: Nationwide (Some regions excluded)
The mackerel is marinated and grilled to perfection over charcoal for a delightful taste.

• - Koshihikari Rice Ball with Yuzu Shirasu

Price: 210 yen (tax inclusive 226.80 yen)
Release Date: Beginning May 19
Availability: Nationwide (Some regions excluded)
This refreshing rice ball features sweet-and-savory shirasu simmered with yuzu peel for a fragrant finish.

Key Takeaway

A representative from Seven-Eleven stated, “We are thrilled to deliver this revamped version of our 'Premium Rice Balls' series. By meticulously selecting rice and fillings and re-evaluating cooking methods, we are providing a gourmet experience that is easily accessible. We hope our customers will take the opportunity to indulge in this little luxury during their daily lives, whether for lunch or as an extra dish at dinner.”

With regional variations potentially affecting the choice of rice, Seven-Eleven has committed to maintaining high-quality standards for each product. Don't miss out on sampling these elevated rice balls that promise to redefine snack time with their exceptional flavors and quality!