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Explore the SOURA Hybrid Kimono at Machida Marui Popup Store

In a significant move for modern Japanese fashion, SOURA, a brand renowned for its innovative designs, is set to launch a popup store featuring the revolutionary SOURA Hybrid Kimono. Opening on January 23, 2026, at the Machida Marui event space, this unique collection is crafted for the style-conscious individual seeking both beauty and practicality in traditional wear.

What is the SOURA Hybrid Kimono?

The SOURA Hybrid Kimono combines elegance with ease, allowing anyone to wear it effortlessly without the need for complex dressing techniques. This design was developed by a team of experts in kimono fitting, making it accessible for everyone, regardless of their experience with traditional clothing.

What sets this kimono apart is its innovative fastening system, which consists of zippers and a belt. This system guarantees a snug fit without compromising style, ensuring that wearers can move freely without worrying about their garments becoming disheveled. Additionally, this kimono can be easily cleaned at home, making it a hassle-free option for daily wear.

Styled for various occasions, the SOURA Hybrid Kimono caters to both casual gatherings and formal events, featuring a wide range of designs that maintain the distinct characteristics of traditional Japanese attire. As it is made in Japan, the craftsmanship assures high quality and reliability, which lovers of traditional wear will undoubtedly appreciate.

A Closer Look at the Product Lineup

Mermaid Type

This style boasts an elegant silhouette, making it the top choice among SOURA consumers. Its flattering design is perfect for those looking to make a graceful statement.

High-Stretch Type

Built from flexible material, this kimono provides maximum comfort and mobility. It comes in a variety of designs that allow wearers to express their individual style while enjoying the ease of motion.

Switching Type

With creative sleeve designs, the Switching Type adds a playful twist to the classic kimono look. This variant embraces a more relaxed and fun aesthetic suited for festive occasions.

Denim Fusion

In a unique twist, SOURA integrates traditional kimono with quintessential Western style by pairing it with denim. This fusion creates a fresh approach to kimono-wearing, making it feel both familiar and excitingly different.

Purchase Benefits

To celebrate the launching of the popup store, customers purchasing a SOURA Hybrid Kimono during the event will receive a special crystal clip. This elegant accessory serves a dual purpose—keeping the obi in place while adding a chic touch to the outfit. However, availability is limited, so make sure to grab yours before they run out.

Event Details

• - Date: January 23, 2026 – February 5, 2026
• - Location: Machida Marui, 3F Event Space
• - Hours: 10:30 AM – 8:00 PM

For further information, visit Machida Marui or Marui. Don’t miss out on this opportunity to experience the blend of tradition and innovation that SOURA offers. Join us at the popup store and find your unique style with the SOURA Hybrid Kimono.