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Veeva Commercial Pulse: A Game Changer in Healthcare Data Access

In a groundbreaking move, Veeva Systems has launched Veeva Commercial Pulse, a subscription-based service that revolutionizes how the life sciences industry accesses healthcare professional (HCP) data. This innovative platform provides quarterly data that is essential for segmentation, targeting, and engaging healthcare professionals across 21 countries, fundamentally changing the way businesses can understand and interact with their market.

Comprehensive Data at Your Fingertips

Veeva Commercial Pulse is generated from an extensive dataset comprising over 500 million interactions recorded through Veeva’s leading CRM suite. This vast pool of data provides the most accurate, timely, and detailed insights into healthcare access across a multitude of specialties and regions. With more than three million healthcare professionals tracked in 102 specialties, Pulse offers unprecedented coverage that amplifies customer strategies in meaningful ways.

Unique Features of Veeva Commercial Pulse

• - Timely Data Availability: Subscribers receive quarterly updates, ensuring that they always have access to the most recent data.
• - Granular Insights: The service provides brick-level access data along with multi-channel engagement measures, helping companies tailor their outreach strategies effectively.
• - Data Privacy Assurance: Veeva ensures that all HCP metrics are anonymized and aggregated by country and specialty, meeting strict compliance standards to protect individual privacy.

According to Peter Stark, Executive Vice President of Veeva Data Cloud, “Pulse is a revolutionary data product that will greatly enhance segmentation and targeting globally. We are excited to work with our initial clients to bring the value of Pulse data to their business operations.”

Expanding Global Reach

Currently available for 2024, the data encompasses key markets such as the United States, Canada, Germany, the United Kingdom, France, Italy, Spain, Portugal, and many others across Europe and Asia. With plans to roll out additional countries, including various nations in Asia and Europe, organizations in these regions can soon reap the benefits of Veeva Commercial Pulse as well.

Pulse is a part of the Veeva Data Cloud ecosystem, which also includes solutions like Veeva OpenData, Veeva Link, and Veeva Compass, consolidating Veeva’s position as a leader in innovative cloud software for the life sciences sector.

Veeva's Commitment to Stakeholders

Veeva Systems is committed to driving innovation while ensuring that the needs of over 1,000 clients—ranging from major biopharmaceutical companies to emerging biotechs—are met. Their dedication to delivering excellence in products and customer success remains paramount. As a public entity, Veeva is focused on balancing the interests of its stakeholders including clients, employees, and shareholders while driving forward the possibilities within the life sciences industry.

For more information about Veeva Commercial Pulse and its benefits, visit veeva.com/eu/Pulse. With the launch of Commercial Pulse, Veeva is set to redefine access to healthcare professional data and enhance operational effectiveness for companies aiming to optimize their business strategies in the rapidly evolving healthcare landscape.

Conclusion

Veeva Commercial Pulse marks a significant step forward in the availability of healthcare data, enabling a shift in how businesses strategize their engagement with healthcare professionals. As life sciences companies continue to seek new avenues for insight, tools like Pulse provide a competitive edge that is indispensable in today’s dynamic market.