#USA #Atlanta #MedTech #ClariMed #We Are Human

ClariMed Expands Market Reach Through Strategic Acquisition

In a remarkable move within the MedTech industry, ClariMed, Inc. has officially acquired We Are Human, a consultancy well-regarded for its user-focused design and research capabilities. This strategic acquisition, announced on August 12, 2025, solidifies ClariMed’s foothold in the Southeast U.S. and amplifies its mission to innovate human-centered medical technologies that cater to essential community needs.

The acquisition integrates We Are Human's team of experts and state-of-the-art usability laboratory based in Atlanta, enhancing ClariMed's capabilities and geographic reach. Annmarie Nicolson, the founder of We Are Human, will take on the role of Principal at ClariMed. She brings with her vast experience in early-stage formative research and user experience research tailored for MedTech innovations. Nicolson's leadership will undoubtedly enrich ClariMed’s growth trajectory and user-centered priorities.

In a statement, Kelley Kendle, CEO of ClariMed, expressed excitement about the acquisition, emphasizing the commitment to a user-centered foundation that will propel their ability to address varied patient needs. “This isn't just a merger of capabilities; it's a deep alignment of values,” said Kendle. This sentiment reinforces ClariMed’s ongoing dedication to making medical technology safer, more intuitive, and impactful, particularly for communities that face varied health challenges.

The joining of forces positions ClariMed advantageously as a comprehensive medical device services partner. It significantly enhances expertise in user experience research and regulatory compliance which are essential for success in both U.S. and U.K. markets. Furthermore, We Are Human contributes its ISO 13485 certification, along with substantial knowledge of regulatory guidelines, which include IEC-62366 and FDA requirements. The Atlanta research facility is expected to tap into diverse study populations, fostering innovations tailored to user needs.

Nicolson expressed her enthusiasm for the integration, stating, “This exciting opportunity will amplify our impact in healthcare through human-centered research and design.” Her remarks highlight a shared commitment between the two organizations to prioritize users in every developmental phase, ensuring that their products genuinely transform lives positively.

With this acquisition, ClariMed establishes its presence in the Southeast, complementing its strategic office locations across the U.S. and internationally, which include Chadds Ford, PA; Cambridge, MA; San Jose, CA; Cambridge, UK; Leeds, UK; and now Atlanta, GA. This diversified geographic network allows ClariMed to serve global clients more effectively while accessing various talents and participant groups essential for robust user research and usability testing.

The acquisition dovetails seamlessly with ClariMed's growth strategy, which emphasizes building comprehensive, human-centered solutions for medical device development. By combining the strengths of both organizations, ClariMed is better positioned to support pharmaceutical and medical device manufacturers eager to accelerate their time to market while ensuring enhanced patient safety and user experience.

In conclusion, the strategic acquisition of We Are Human by ClariMed Inc. is a promising development within the MedTech sector, highlighting the increasing importance of user-focused design in the creation of medical technologies. As the industry continues to evolve, partnerships like this are critical for fostering innovations that improve the quality of healthcare and the lives of patients.

About ClariMed

ClariMed is a globally recognized practice dedicated to human-centered development and regulatory services for medical products. With a robust framework for innovation, ClariMed ensures safe and effective medical products for clients across the United States and the United Kingdom.

About We Are Human

Founded in 2020, We Are Human is a consultancy certified by ISO 13485, specializing in Human Factors, User Research, and UX design, underscoring its commitment to prioritizing human needs in healthcare technology. Their deep expertise positions them at the forefront of enhancing health quality and well-being through meticulous product development.