DIGITALIO and fluct Launch Advertising Monetization Solution for LINE Mini Apps

Introduction

DIGITALIO, a subsidiary of CARTA HOLDINGS, and fluct, a significant player in digital advertising support, have joined forces to launch a monetization solution for LINE mini apps. This initiative is set to begin on November 10 and will address the revenue challenges many businesses face while managing these digital platforms.

Significance of the Collaboration

The collaboration melds the expertise of DIGITALIO, which has extensive experience in developing numerous LINE mini apps, and fluct’s proficiency in maximizing advertising revenue for various media. This powerful partnership aims to transform the LINE mini app from a cost center into a profit center for companies, enabling them to generate new revenue streams through advertising.

Background of the Partnership

LINE mini apps are increasingly popular as they provide services closely integrated into users' daily lives. Many companies utilize these apps for purposes like membership cards or reservation systems. However, most of these applications have struggled with direct monetization, presenting a significant hurdle in fully leveraging their potential. Following the launch of newer advertising functionalities for LINE mini apps by LINE Yahoo Japan, both companies have committed to addressing these monetization concerns, thereby transforming these platforms into viable revenue sources.

Overview of the Solution

By combining their strengths, DIGITALIO and fluct are offering a comprehensive solution that supports every aspect of LINE mini app development—from concept and UI/UX design to advertising implementation and revenue maximization. The responsibilities are divided as follows:

DIGITALIO (Planning and Development Support)

- Planning, UI/UX design, and development of LINE mini apps
- Proposing various initiatives linked with LINE official accounts

fluct (Advertising Monetization Support)

- Implementation and operation of advertisements within LINE mini apps
- Consulting on advertising monetization strategies, especially for Yahoo Ads
- Offering expert advice based on years of experience to maximize ad revenue

First Initiative: Game Content 'Natsupoi'

As the inaugural project, DIGITALIO has successfully implemented Yahoo Ads within its LINE mini app game, 'Natsupoi', which combines classic games like Reversi and Minesweeper with point-earning activities, or 'poi-katsu'. This collaboration involved DIGITALIO handling development while fluct provided consulting on monetization strategies. Together, they analyzed user engagement and potential drop-off rates to devise an optimal advertising strategy that enhances user experience while creating new revenue points.

Explore 'Natsupoi'

Users can check out the 'Natsupoi' app here.

Looking Ahead

Both DIGITALIO and fluct are committed to enhancing the potential of LINE mini apps for businesses considering their use. By offering this robust solution, they aim to expand business opportunities on the LINE platform and robustly support corporate marketing and monetization efforts.