BEYOND Booth Receives High Praise at National Sports Festival in Shiga!

BEYOND Thrives at Shiga National Sports Festival

From September 13 to 15, 2025, the city of Kusatsu in Shiga Prefecture hosted the much-anticipated 'Shiga National Sports Festival'. The event, known for being a rare opportunity to showcase sportsmanship and athletic talent, also featured a bustling booth operated by World Fit, the company behind the personal gym brand BEYOND.

Attracting approximately 1,500 visitors, including athletes and local residents, the festival provided a platform for BEYOND to promote the values of sports and health. Visitors engaged in various activities like grip strength testing, body composition analysis, push-up challenges, and unique experiences with balance weights. These interactive experiences encouraged everyone to explore the joy of sports and understand the importance of maintaining good health.

Event Overview

- Dates: September 13-15, 2025
- Location: Infronia Kusatsu Aquatics Center, Kusatsu City, Shiga Prefecture
- Attendance: About 1,500 people, including athletes and local community members.

Innovative Activities

As part of its commitment to community revitalization and promoting healthier lifestyles, the BEYOND booth offered engaging content that included:

- Grip Strength Measurement & Live Ranking Display
- Body Composition Analysis & Trainer Counseling
- Push-up Contest
- Experience with Effective Dumbbells

Unique Aspects of the National Sports Festival

This National Sports Festival is held only once every 47 years, making it a significant occasion for the local community. The recent event in Shiga served as a valuable opportunity to spread the message of 'Sports, Community Contribution, and Health Promotion' to visitors from across the nation. The hands-on booth experiences fostered interactions with attendees, facilitating positive impressions about the BEYOND brand.

Future Aspirations

BEYOND has historically participated in various regional sporting events and health initiatives to support the well-being of community members and athletes. This involvement in the National Sports Festival is just one of many initiatives aimed at promoting health across the nation. Moving forward, BEYOND will continue to actively participate in community events and sporting competitions.

By expanding its roots in local communities, the brand aims to contribute to the health of sports enthusiasts and invigorate local societies, with the long-term goal of becoming the 'World No.1 Well-being Company'.

Company Background

- Company Name: World Fit Inc.
- CEO: Daiki Takagi
- Headquarters: 1-37-5 Tomigaya, Shibuya-ku, Tokyo
- Established: April 2017
- Business Activities: Operating personal gym BEYOND, Pilates studio Pilates KASANE, dark boxing program b-monster, and sports apparel brand CRONOS among other ventures.
- Website: world-fit.co.jp