#Japan #Tokyo #BoConcept #Helena Christensen #Ø Lounge Chair

BoConcept's New Lounge Chair: Ø by Helena Christensen

BoConcept, the renowned Danish furniture brand, has launched its Fall/Winter 2025 collection, introducing an exciting new lounge chair named "Ø," designed by the brand's global artistic director, Helena Christensen. This chair is not simply a blend of a sofa and a traditional chair; it represents a fresh concept that embodies the comfort of a sofa while maintaining the intimacy of a chair, creating a cozy retreat within one's home.

Inspired by the serene small islands of Denmark, the Ø lounge chair is designed to offer a cocoon-like comfort, making it feel like a personal sanctuary—a true "island in the home." Helena experienced this concept firsthand as she recalls her upbringing on an island. “I have always been fond of the symbol 'Ø'. Living on an island has a magical charm; this lounge chair symbolizes a small island that provides a sense of security and tranquility within your home,” she explains.

Sensory Experience in Design

With its oversized silhouette, the Ø lounge chair combines a sculptural form with soft minimalism, setting itself apart from conventional designs. Crafted from a newly developed fabric called "Lucca," which Helena designed for BoConcept, the lounge chair elevates the sensory experience, providing soothing moments of relaxation through its rich texture.

The Ø chair beckons to a global yearning for tactile experiences. This furniture isn’t just about design; it aims to touch emotions, gently filling the heart and body with warmth and comfort. The inviting materials and embracing shape cater to the increasing desire for a deeper connection with our surroundings.

New Additions to the Flora Collection

Helena's artistic vision extends to this season's Flora collection, unveiling new accessories that further blend art, nature, and beauty. This mini-collection captures her love for vintage styles and bold colors, starting with monochrome poppy photographs and evolving into two stunning sculptures that embody the organic beauty of flowers.

Joining these pieces is a ceramic flower vase and a hand-tufted rug, intricately crafted with thousands of knots. The rug elegantly features "Celestial Yellow," a color that harmonizes beautifully with soft beige and rose tones. Additionally, the adorable "Teddy" cushion series showcases Helena's warmth and comfort, available in four colors with a plush texture that adds softness to any space—collaboratively produced with Copenhagen’s renowned rug manufacturer, Linie Design.

Interview with Helena Christensen

Q: What draws you to oversized chairs like love seats?
A: I believe this size defines luxury. The chair, inspired by the small islands of Denmark, provides an enveloping experience, a sanctuary where you can feel free to relax and unwind.

Q: How does your island background influence your designs?
A: Being born on an island, I cherish the symbol "Ø". The island’s magical allure inspires me to create a lounge chair that represents a safe haven.

Q: Why is it important to have a cozy escape within one’s home?
A: It's crucial for me to have places in my home to retreat into with a book or a cup of tea. The Ø chair offers a welcoming shape supported by three cushions, perfect for relaxation, reading, or enjoying time with pets.

Q: What particular detail do you adore in this design?
A: I love the embrace of its enveloping shape, which feels like a warm hug. The clean curves and proportions are also captivating.

Q: Can you elaborate on the Lucca fabric?
A: Softness and sensory engagement were my priorities. Furniture should be a tactile experience, and I aimed for a material that offers gentle relaxation and comfort right from the touch.

Q: Could you share the inspiration behind the new ceramic and rug pieces in the Flora collection?
A: It all began with close-up photographs of peonies, capturing the beauty of nature. This journey inspired sculptures and the soft color palette of yellow and rose brought new life to the collection.

Q: What role do accessories play in a home?
A: They give a home personality and storytelling. My surroundings reflect my inner universe, and I enjoy creating spaces that resemble a still life painting, using organically shaped furniture.

Q: What message do you wish to convey through this design?
A: I poured my passion for form, color, and material into this project, aiming to express a deep connection with nature, making it an intriguing yet meaningful representation.

Product Overview

• - Ø Lounge Chair: Starts at ¥359,900 – Dimensions: H43.0/71.0 x W142.4 x D139.6 cm
• - Flora 7 Rug: ¥336,000 – Dimensions: W200.0 x L300.0 cm
• - Teddy Cushion: ¥9,000
• - Flora 6 Flower Vase: ¥14,900
• - Flora 8 Gallery: ¥59,900
• - Flora 4 Sculpture: ¥12,900 – Dimensions: H39.0 x W10.0 x D17.0 cm

About BoConcept

Since its establishment in Denmark in 1952, BoConcept has emerged as the world's most global furniture brand, with over 300 stores across 67 countries. Known for its award-winning designers, BoConcept offers a variety of furniture, home accessories, and lighting solutions for both private and public spaces without compromising on design and aesthetic quality. The name "BO" means "to live" in Danish, reflecting a commitment to simple, functional, and sophisticated designs. Whether it's through customization options or experienced staff coordination, BoConcept supports creating ideal spaces for customers. BoConcept’s interior design services, provided by skilled stylists, assist in creating perfect environments catered to individual lifestyles, ensuring a seamless blend of style and comfort.