#Thailand #Bangkok #Valuedesign #JCB #KAMU KAMU

Enhancing Customer Engagement in Thailand

In an effort to strengthen customer engagement in Thailand, Valuedesign, a subsidiary under Paikura Holdings, is teaming up with JCB for their fourth promotional campaign called "JCB HealJai". This initiative will run from May 1 to August 31, 2026, and aims to boost foot traffic to partner locations offering Valuedesign's payment services.

The JCB HealJai Campaign

The upcoming campaign will collaborate with KAMU KAMU, a popular Thai craft drink brand ranking among the top five tea brands targeted at premium and mass-market segments in Thailand. During the campaign period, customers who use their JCB cards to purchase eligible items totaling 70 Thai Baht or more at KAMU KAMU stores nationwide will receive an additional drink for free. This instant reward system is designed to lower the barriers for customer visits and enhance the effectiveness of store promotions.

To participate in the campaign, customers simply need to ensure they are making a qualifying purchase. It should be noted that there may be some exclusions at certain stores, and individuals are encouraged to refer to the campaign page for detailed eligibility criteria.

Comprehensive Support for Partner Stores

Valuedesign's mission is to maximize customer acquisition results for their partner stores through a robust digital coupon platform. The company provides comprehensive support, including campaign planning, vendor coordination, secure voucher code issuance, point-of-sale material production, and operational management. This end-to-end service allows merchants to implement effective customer engagement strategies with higher efficiency.

Campaign Details:

• - Duration: May 1, 2026, to August 31, 2026
• - Offer: Free digital coupon for an additional drink for qualifying purchases at KAMU KAMU.

Keep in mind that the distribution of digital coupons will cease once the planned number has been reached. Customers are advised to check the campaign page for specific participating stores.

Future Endeavors

Moving forward, Valuedesign is poised to continue expanding its offerings, which include issuing proprietary digital currency (Value Card) to over 130,000 retail and dining establishments. Their services extend across Japan, India, and Thailand, assisting businesses in broadening their customer base and enhancing brand reach. By leveraging insights in customer engagement, guest promotion, and marketing digital transformation, the company actively addresses the challenges faced by offline retail establishments, especially in Asia. Valuedesign is committed to supporting the sustainable growth of partner businesses through innovative promotional strategies that incorporate digital technology.

About JCB

Founded in January 1961, JCB is a prominent credit card issuer based in Minato-ku, Tokyo. With a focus on payment services and various related business operations, JCB continuously seeks to innovate its offerings while expanding its international presence.

About Valuedesign

Valuedesign, wholly owned by Paikura Holdings, is headquartered in Chuo-ku, Tokyo. Established in July 2006, it specializes in cashless payment solutions and marketing strategies, offering services such as Value Card issuance, Value Wallet app functionalities, Value Gateway connections to major QR code payment systems, and easy-to-send digital gift services.

Valuedesign and JCB together are setting a new standard for that connection between local stores and consumers in Thailand, demonstrating a model for future collaborations in the growing digital marketplace.