Exciting Retro Toy Adventure with Nogizaka46 Stars on TBS

An Exciting Retro Toy Adventure with Nogizaka46 Stars

The much-anticipated variety show, „Pioneering! Are I Ma - Because It Exists, So Does Now,” will air on TBS nationwide in Japan from 3:30 PM to 4:24 PM on July 13, 2025. Produced by Hokkaido Broadcasting Company (HBC), this innovative entertainment program celebrates the nostalgia of retro toys, merging laughter and surprise for viewers across generations.

This year marks the 100th anniversary of the Showa era, and the show takes insightful dives into hit products from both the Showa and Reiwa eras. A diverse cast ranging from teenagers to those in their sixties will gather to uncover the unexpected roots and evolution of these cherished items.

Nostalgic Toy Shooting Featuring Nogizaka46

Among the standout participants of this special episode are members of the famous idol group Nogizaka46, particularly Mizuki Ichinose and Satsuki Sugawara, who wholeheartedly engage in the “toy shoot” segment. They will showcase beloved toys that have made a comeback in contemporary times, bringing back memories from the Showa and Heisei eras!

During the segment, they will also face off against Ken Takui of the comedy duo Heisei Nobushikobushi in thrilling game challenges. How will these modern-day idols perceive the classic toys they once cherished? Expect a delightful mix of laughter and surprise as the cameras capture their joyful interactions.

In anticipation of the show, HBC is putting up promotional posters featuring Ichinose and Sugawara at Nogizaka Station from July 7 to July 13. Fans can look forward to exclusive insights as the two idols navigate the wonders of retro toys, both reliving childhood memories and creating new ones.

Join the Fun with Social Media Engagement

To build excitement around the show, fans are encouraged to share their thoughts and experiences on social media using the hashtag #AreIma while following HBC's official Twitter (@HBC_1ch). Participants posting with this hashtag will automatically enter a giveaway contest for a chance to win a retro toy set, available to ten lucky winners. The winners will be announced after the prizes are dispatched.

According to Ichinose, reconnecting with retro toys reminded her of the pure joy of play. She reflects on her time during the shoot and encourages viewers of all ages to relish activities that promote personal interaction, far removed from the modern trend of screen-oriented entertainment.

Sugawara echoed similar sentiments, stating, “It was a refreshing reminder of pure enjoyment!” She acknowledges how these interactive experiences could engage even younger generations, expanding her vision of playthrough interaction.

Show Details

- Title: Pioneering! Are I Ma - Because It Exists, So Does Now
- Air Date: July 13, 2025, from 3:30 PM to 4:24 PM on the TBS network
- Cast: MCs Yoshimura Takashi (45 years old) and Matsui Kemuri (32 years old), along with guests including Seiko Ito (64), Kayoko Okubo (54), and Mirichamu (23). The toy segment will feature Takui, Ichinose, and Sugawara, engaging in playful challenges spread throughout the episode.

For more insights on this exciting show, visit the official website here. Follow their Twitter for the latest updates: @HBC_1ch.

Please refrain from inquiring with station staff regarding this project.