#Japan #Tokyo #01Booster #IN MIST #Beauty World

The Future of Supplements: IN MIST at Beauty World Japan 2025

Introduction

From April 28 to April 30, 2025, the 27th edition of Beauty World Japan will take place at Tokyo Big Sight, promising a spectrum of beauty and health innovations. Among the participants will be 01Booster, showcasing their revolutionary product, IN MIST. This innovative supplement allows users to consume essential nutrients in a mist form, enhancing convenience and absorption rates.

Beauty World Japan 2025 Overview

Since its inception in 1998, Beauty World Japan has emerged as the premier B2B platform for the beauty industry in Japan. The upcoming event is expected to host over 900 exhibitors from various sectors including cosmetics, health, wellness, and femcare, welcoming an estimated 78,000 visitors. This year emphasizes networking opportunities and showcases products from both domestic and international brands, reaffirming Japan's stature in the global beauty market.

IN MIST: An Overview

IN MIST is not your typical supplement. With its dimensions of 19 cm in height and 4 cm in diameter and an 80mL volume that provides roughly a month's supply, it aims to address the common hurdles faced by users of traditional supplements. Priced at 2,980 yen (including tax), it’s available in three delightful flavors: Clear White Lemon, Goodnight Herb Tea, and Vitamin Maintenance.

The IN MIST Experience

The uniqueness of IN MIST lies in its simple usage. With just a one-second spray, users can effortlessly integrate this health routine into their daily lives—no water required! This eliminates the issues associated with large capsules or pills, making daily nutritional needs less tedious to fulfill.

Customizable Usage

IN MIST offers flavor options tailored to specific health goals. Whether you need a morning boost, a midday snack substitute, or a calming nightly routine, you can choose based on your current needs. Plus, the product's ability to be stored at room temperature makes it adaptable to various settings, ensuring you never miss a dose.

Award-Winning Design

Recognized with the GOOD DESIGN AWARD in 2023, the IN MIST packaging embodies simplicity and sophistication, making it a stylish addition to any setting—from your office desk to bedside. Its discreet design negates the stigma often associated with supplements, offering a seamless blend into modern-day life.

Meet the Developer

The mastermind behind IN MIST, Tomoya Nagata, graduated from the University of Tokyo with a focus on food science and molecular biology. His career at Suntory Holdings included product development for popular beverages. Frustrated with traditional supplements, he initiated the project that led to the birth of IN MIST through an in-house venture program at 01Booster.

About 01Booster

Founded in March 2012, 01Booster aims to stimulate innovation through collaboration between corporations and startups. With initiatives like the SAAI Wonder Working Community and 01Booster Studio, they support entrepreneurs and foster new business development. Their mission is deeply rooted in transforming the world through entrepreneurial endeavors, making them a vital player within Japan’s vibrant startup ecosystem.

Event Details

Dates:

April 28 (Monday) - April 30 (Wednesday), 2025

Hours:

10:00 AM - 6:00 PM (Closing day until 4:30 PM)

Venue:

Tokyo Big Sight, East Halls 1-8

Exhibit Area:

East Hall 2, E2-E028

Don't miss out on the opportunity to see IN MIST at Beauty World Japan 2025. Experience a new way to take your supplements and join the health revolution!

For more details, visit IN MIST Shop and watch our PR movie.