SalonAnswer Introduces Innovative Referral Functionality for Beauty Salons

SalonAnswer's New Referral Feature

In a significant update to its services, Exceed System Co., Ltd., based in Okayama, Japan, has introduced a new referral feature to its cloud POS system designed for beauty salons, called SalonAnswer. This enhancement via a LINE mini-app aims to facilitate customer referrals seamlessly, offering salons an effective way to attract new clients while engaging existing customers further.

What is the Referral Feature?

The newly implemented referral functionality allows existing clients to recommend their favorite salons to friends through the LINE mini-app. Once the referred friends utilize a coupon to receive salon services, the referring customers are rewarded with incentives such as points or additional coupons. This system is poised to stimulate client enthusiasm for referring their acquaintances and can encourage new customer visits in a natural manner.

How It Works

The process unfolds in a few simple steps:
1. For the Referrer (Existing Customer): Customers can easily select 'Friend Referral' from the sub-menu in the LINE mini-app, choose a friend, and send them a referral coupon.
2. For the Referee (New Customer): Friends receive the referral coupon via the LINE chat interface. Upon initial authentication in the LINE mini-app, they gain access to the coupon which can then be used in the salon. After redeeming the coupon, the referrer enjoys additional perks.
3. Incentives for Referrers: When the referred friend visits the salon and uses the coupon, the original referrer is granted various incentives like coupons or loyalty points.

Conditions for Using Referral Coupons

For customers to utilize the referral vouchers, certain requirements must be met:

- The LINE mini-app needs to have the SalonAnswer online booking feature enabled.
- Customers must be registered with SalonAnswer and configure the referral feature in their linked LINE mini-app.

The Rationale Behind the Functionality

With the rise of social media and online communications, the impact of word-of-mouth recommendations has been pronounced, particularly in the beauty industry. Salon visits are frequently encouraged through referrals from trusted friends. Recognizing this client behavior, SalonAnswer has leveraged the LINE mini-app platform to create a more effective and user-friendly referral program.

Future Outlook

SalonAnswer is committed to continually expanding its capabilities to meet various client needs. The new referral feature aims to assist salons in acquiring new customers and fostering repeat visitation, thus contributing substantially to business growth.

About SalonAnswer

SalonAnswer is a dedicated cloud POS service tailored for beauty salons, equipped with essential functionalities such as appointment scheduling, customer management, revenue tracking, and comprehensive analytical tools, all accessible via an iPad.

For more information about SalonAnswer, visit: SalonAnswer Official Site

Understanding LINE Mini-Apps

LINE mini-apps are innovative platforms enabling businesses to provide their services through LINE without requiring users to download additional applications or register as members. Services offered include membership cards, mobile ordering, and reservation management, offering businesses a way to convey important announcements without cost. Additionally, by integrating with the LINE Official Account, businesses can easily gather 'friends' while leveraging customer data for more effective marketing campaigns, assuming user permission is granted.

Learn more about LINE mini-apps at LINE Mini-App Official Site.

About Exceed System Co., Ltd.

- Company Name: Exceed System Co., Ltd.
- Head Office: 3-24-34 Ima, Kita, Okayama City, Okayama Prefecture, Japan
- CEO: Eiichi Maruyama
- Business Operations: Sales of computer hardware, software development, maintenance, sales of cosmetics, hair care products, health foods, and beauty equipment, both wholesale and retail.
- Website: Exceed System Official Site

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