#Germany #Berlin #Trip.com Group #ITB Berlin #TripGenie

Trip.com Group Showcases Leadership in Travel Tech at ITB Berlin

Berlin, March 4, 2026 /PRNewswire/ — Trip.com Group has successfully wrapped up its presence at ITB Berlin, a significant platform for showcasing advancements in travel technology and industry collaboration. The company emphasized its robust role in artificial intelligence (AI) and strategic partnerships in the European travel sector through dynamic panel discussions and real-time data presentations.

During these discussions, prominent figures from Trip.com Group, such as Casper Maasdam, Managing Director for Europe Operations, highlighted how predictive AI models are revolutionizing travel commerce. By leveraging data-driven insights, these models anticipate demand and tailor context-specific offers that meet customer needs effectively. This transformation illustrates the shift from traditional booking methods to a more interactive and responsive approach, allowing customers to complete transactions with improved relevance and speed.

One standout feature discussed was TripGenie, the company's AI Assistant. This tool recorded a 400% year-over-year increase in AI-assisted bookings, indicating that AI integration is crucial in the booking process. Additionally, the adoption rate for real-time features such as live translation and menu assistance surged by 300%. These statistics underscore the growing importance of AI in enhancing travel experiences and making them more personalized.

Nithya Ramesh, Regional Director at Trip.com Group, also presented at a panel titled 'Beyond Flights and Hotels – Does the Future of Tour Operating Lie in the Stay?'. In her session, she detailed the company’s vision of transforming the travel experience by integrating a diverse array of services and experiences to enhance the stay aspect of travel. She pinpointed a significant trend: 60% of interactions with TripGenie are now related to booking decisions, which reflects how essential digital tools have become for travelers in establishing confidence and making informed choices.

To underscore its innovation efforts, Trip.com Group also led an AI Guided Tour during the event. The company received accolades as an ITB Innovator 2026 for its Trip.Planner solution, designed as a comprehensive itinerary management tool. This platform merges multiple app functionalities into one cohesive architecture, backed by real-time pricing and verified partner data. The intelligent system analyzes user preferences, optimizes travel routes, and ensures the feasibility of itineraries, aiming for a seamless travel experience.

Edison Chen, Vice President of Trip.com Group, notably participated in welcoming a delegation of policymakers and tourism leaders, fostering strategic dialogues aimed at strengthening partnerships across the travel ecosystem. This initiative reflects Trip.com Group's commitment to maintaining productive relationships with key stakeholders in Europe, a move that enhances collaboration and enriches the travel landscape.

Throughout ITB Berlin, Trip.com Group demonstrated how crucial AI and innovation are to the future of travel, paving the way for a digitally enabled ecosystem. By equipping travelers with tools that empower planning and experience personalization, the group is well-positioned to redefine growth opportunities in the global travel industry.

About Trip.com Group

Founded in 1999, Trip.com Group operates under several well-known brands including Trip.com, Ctrip, Skyscanner, and Qunar. The company is dedicated to facilitating informed and cost-effective travel bookings, aiming to