NINJIN Racing Update
2025-09-29 03:40:57

NINJIN Enhances 'OshiUma Derby Blood' App with New Features for Fall Racing Season

Exciting Updates to 'OshiUma Derby Blood' for the Fall Racing Season



NINJIN Co., Ltd., a subsidiary of Mobcast Holdings based in Shibuya, Tokyo, has rolled out new interactive features for its popular horse racing game app, 'OshiUma Derby Blood' (known as 'Dabibura'). These updates are designed to enhance user engagement with two main additions: the popular user-participatory service 'OshiUma POG (Fall)' and the new feature 'Bet Battle'.

With these updates, 'Dabibura' significantly strengthens its prediction functionalities linked with real-life horse racing events. One of the standout features is the integration of a social networking community within the app, allowing users to share real-time predictions, report their results, and celebrate victories together. This community-driven prediction experience aims to attract not only traditional racehorse fans but also casual users and strategy enthusiasts looking for a stimulating betting experience.

Fall Racing Season Heats Up



As the autumn racing season unfolds, with major events like the Japan Cup and the Arima Kinen on the horizon, interest in horse racing reaches its peak. 'OshiUma POG' has officially launched its fall season, allowing users to select real horses as their 'virtual ownership' choices. Feedback from the spring season highlighted users’ excitement, with sentiments such as “I was so thrilled that my favorite horse came in first!” and “Even though my horse lost, I loved cheering for my favorite!” The fall season will introduce enhanced gameplay mechanics, including rewards like handwritten signatures from jockeys and trainers to further engage users.

The 'Bet Battle' feature allows users to compete against each other in terms of recovery rates using virtual betting slips, creating a competitive spirit among participants. Users can incorporate their selected horses from 'OshiUma POG' into their betting strategies, merging the fun of predicting race outcomes with a deeper investment in their chosen horses.

Connecting Through Shared Experiences



A significant appeal of 'Dabibura' lies in its built-in social networking capabilities, enabling users to share the excitement and emotional rollercoaster of races with friends and fellow fans. The experience transcends individual enjoyment and evolves into a collective celebration of horse racing. The community aspect of the app facilitates interactions that strengthen connections between users, encouraging a vibrant and engaged user base.

Going forward, NINJIN aims to leverage the growing enthusiasm in the horse racing world to attract a wider audience while enhancing user engagement. They are committed to accelerating business growth and increasing corporate value through these innovative avenues.

About 'OshiUma POG'


'OshiUma POG' is an interactive prediction and support content that involves choosing real racehorses as 'virtual ownership' choices, allowing users to share growth and race results while competing against others. Based on the widely popular 'POG (Paper Owner Game)' culture enjoyed by hundreds of thousands, 'Dabibura' is designed to provide a more realistic, strategic, and social gaming experience.

The 'Dabibura' Game App


'Dabibura' invites users to nurture and support their chosen racehorses in a unique horse racing app environment. The game features diverse content, such as growing horses through races and missions, engaging in 'Bet Battles' to test recovery rates, and participating in 'OshiUma POG' to select real racehorses. On its social platform, users can showcase their champions and easily interact with others, while they can experience virtual races that reflect real-life racing data and relive stories of legendary horses.

Veteran creators behind acclaimed horse racing games are involved in the app's development, ensuring that it appeals to both long-term fans and those newly acquainted with the world of horse racing. Additionally, 'Dabibura' continues to expand its content in conjunction with 'Yossy's OshiUma Channel' on YouTube, further enriching the user experience.

More Information


  • - App Name: OshiUma Derby Blood
  • - Provided By: NINJIN Co., Ltd.
  • - Official Site: NINJIN Official Site
  • - Supported Devices: iOS, Android, Web
  • - Free to Play: Basic play is free with additional in-app purchases available.

Company Overview


  • - Name: NINJIN Co., Ltd.
  • - Location: Shibuya, Tokyo
  • - CEO: Yoshida Yasuhiro
  • - Founded: February 2018
  • - Business: Production of games and digital content using IP.
  • - Website: NINJIN Website

  • - Mobcast Holdings, Inc.: Founded in March 2004, located in Shibuya, Tokyo, specializing in IP investment development. Mobcast Holdings


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Topics Entertainment & Media)

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