Samsung Joins Forces with Gracenote to Transform Entertainment with AI Innovations

Samsung Partners with Gracenote to Enhance AI-Driven Entertainment Experiences

Samsung Electronics, a leading name in consumer electronics, is set to redefine entertainment interactions through a groundbreaking collaboration with Gracenote, the renowned content data division of Nielsen. This partnership, announced on February 25, 2026, aims to harness the power of AI to elevate how users engage with content on Samsung smart TVs.

Revolutionizing Content Discovery

At the core of this initiative is Gracenote's comprehensive metadata, which serves as a critical backbone for enhancing users' search and discovery experiences. By integrating Gracenote's rich content data, Samsung will enable smart TV users to effortlessly locate their desired TV shows, movies, and sports programs. The evolution of search capabilities promises a more conversational and intuitive interaction, meeting the increasing demand for streamlined content navigation.

Samsung’s advanced AI technologies will tap into Gracenote’s gold-standard metadata, enriching viewers' ability to discover engaging new content. This will facilitate the creation of curated content carousels and personalized recommendations, ensuring that users find programs suited to their preferences with ease. This collaboration aims to transform passive viewing into an engaging, interactive experience, making entertainment discovery more enjoyable.

Innovative Solutions and Operational Efficiencies

Beyond enhancing user engagement, this partnership enables Samsung to leverage advanced AI strategies to develop innovative offerings while achieving operational efficiencies. As AI continues to shape the media landscape, the need for up-to-the-minute, accurate, and relevant content information cannot be overstated. Gracenote's meticulously curated database, encompassing expansive data on TV shows, movies, and sports, is the foundation of these advancements.

Bongjun Ko, Corporate EVP at Samsung Electronics, highlighted the company's commitment to enhancing entertainment experiences for their global audience. “By combining our AI technology with Gracenote's industry-leading metadata, we aim to push content search and discovery to new heights, delighting viewers by empowering them to find the entertainment they love intuitively and naturally,” he stated.

This initiative comes at a time when viewers are increasingly reliant on sophisticated technologies to navigate their digital content ecosystems. Gracenote's structured metadata, combined with Samsung's cutting-edge AI capabilities, places them in a unique position to lead this transformation in entertainment search.

The Future of Entertainment Powered by Data

The collaboration between Samsung and Gracenote is a noteworthy step towards a future where AI-driven entertainment experiences thrive on accuracy and personalization. Jared Grusd, CEO of Gracenote, expressed confidence in the potential of this partnership, stating, “We’re pleased to join forces with Samsung and are confident our collaboration will yield innovative user experiences and benefits extending far beyond.” With the rise of AI, Gracenote’s curated, edited, and human-verified data is poised to be the definitive source for entertainment across various mediums, from video to sports and music.

In conclusion, as Samsung and Gracenote work together to push the boundaries of what's possible in entertainment, users can anticipate a future where accessing favorite shows and discovering new content is not just simple, but a delightful experience tailored to their individual tastes. This strategic partnership signifies a key movement towards leveraging data to shape the next generation of entertainment interactions across various platforms.