Air Serbia Teams Up with Loyalty Juggernaut to Revolutionize Frequent Flyer Programs

Air Serbia and Loyalty Juggernaut Join Forces

In a significant move to elevate customer loyalty and engagement, Air Serbia has announced a strategic partnership with Loyalty Juggernaut Inc. (LJI) for the launch of a cutting-edge frequent flyer program. This five-year collaboration marks a major milestone on Air Serbia’s journey as it approaches its centenary, blending the airline's rich traditions with innovative technology to redefine customer loyalty in the aviation sector.

The partnership was sealed in Belgrade, where Jiri Marek, CEO of Air Serbia, and Shyam Shah, CEO of Loyalty Juggernaut, expressed mutual enthusiasm for what this collaboration represents for both entities. By leveraging LJI’s expertise in loyalty ecosystems along with Air Serbia’s extensive experience with travelers, the new program aims to provide a unique and rewarding experience for members.

Air Serbia, embracing its motto “On the wings of tradition,” is dedicated to celebrating nearly 100 years of service while simultaneously looking forward to new advancements in customer engagement. The upcoming program, powered by LJI's proprietary GRAVTY® technology, sets out to offer travelers a modern approach that goes beyond mere flights. Members will earn rewards not just when in the air but also through everyday actions in various sectors like retail, lifestyle, and finance, creating a seamless connection between travel and daily experiences.

Scheduled to launch in March 2026, GRAVTY® aspires to introduce real-time, data-driven interactions that enhance the travel experience. “This partnership signifies a pivotal moment in how we interact with our customers,” said Jiri Marek, highlighting the importance of adapting to the needs of today's travelers who are increasingly connected and agile. “Our goal is to develop a contemporary loyalty ecosystem that rewards every interaction a customer has with Air Serbia.”

Snezana Radinovic, Frequent Flyer Product Development Manager at Air Serbia, also shared her insights on the new program's potential. “We want to build one of Europe’s most engaging loyalty platforms. The GRAVTY® system offers us the flexibility to personalize member experiences, to respond quickly to their preferences while simplifying the whole loyalty process to make it both transparent and rewarding.”

Shyam Shah commended the collaboration, emphasizing the significance of GRAVTY® as a transformative tool for aviation loyalty programs. He pointed out that this partnership aligns with LJI's mission to empower airlines to perceive loyalty not just as a program, but as a strategic business asset. “Together, we are prepared to redefine customer engagement standards in the aviation industry by harnessing innovative, intelligent, and compassionate connections.”

The alliance not only underscores Air Serbia’s commitment to embracing digital transformation and advancing technology but also solidifies Loyalty Juggernaut's status as a preferred partner within Europe for cutting-edge loyalty ecosystems.

Air Serbia is known for its extensive network, offering services to over 90 destinations including Europe, North America, and the Mediterranean, backed by nearly a century of operational excellence. With this new loyalty initiative, it aims to strengthen its competitive edge further.

In conclusion, the partnership between Air Serbia and Loyalty Juggernaut is set to usher in a new era of customer loyalty in the aviation landscape. With the promise of personalizing travel experiences and making loyalty impactful, both companies are on the brink of transforming how frequent flyers engage with their preferred airline.