#United States #New York #NRF 2026 #Crave Retail #AI-driven fitting room

Crave Retail's Cutting-Edge Solutions at NRF 2026

Crave Retail, a pioneering engagement and insights platform, is set to showcase its innovative smart fitting room and store engagement platform at the upcoming National Retail Federation (NRF) Annual Convention EXPO, happening from January 11 to 13, 2026, at the Jacob K. Javits Convention Center in New York City. By integrating advanced technology from Zebra Technologies, including retail displays, mobile devices, and RFID solutions, Crave aims to revolutionize how retailers engage with customers and leverage in-store data.

Elevating the Shopping Experience

At NRF 2026, Crave Retail will display how their platform operates seamlessly within thousands of fitting rooms and stores that partner with major brands such as Victoria's Secret, Under Armour, and Foot Locker. This technology captures pivotal data—everything from what items customers try on to what they leave behind—creating actionable insights that can lead to substantial improvements in conversion rates and overall customer satisfaction.

The smart fitting room solution empowers shoppers by allowing them to request sizes, styling assistance, or real-time product information at their fingertips. Meanwhile, store associates gain immediate visibility into customer demand and can respond to inquiries swiftly, which enhances the overall customer experience and operational efficiency.

Insights and Impact

According to Matthew Cyr, CEO of Crave Retail, the collaboration with Zebra Technologies is a game changer. “The unique technological synergy helps retailers capture what has always been invisible—the moments between traffic and transaction,” he stated. By linking real-time shopper activity with merchandise data and associate responses, the platform empowers brands to unlock sales growth and streamline operations.

Through the NRF demonstration, Crave will illustrate how its system provides accurate item detection and real-time inventory visibility, crucial for both fitting rooms and sales floors. This combination of capabilities equips retailers with an all-encompassing, scalable solution that can be quickly deployed through Crave’s network of certified global partners. As retailers seek to enhance their operational strategies, integrating Crave’s platform could be the key to meeting customer expectations in a rapidly evolving retail landscape.

About Crave Retail

Crave Retail stands out as an engagement and insights platform dedicated to transforming physical retail performance. Built with the aim of connecting shoppers, associates, and merchandise in real time, Crave empowers retailers to turn every interaction—whether it’s a try-on, a request, or a question—into a measurable insight. With successful implementations across numerous leading brands worldwide, Crave aids retailers in unlocking smarter operations and higher conversions through data-driven retail experiences. To learn more about the innovative solutions presented by Crave Retail or to register for NRF 2026, visit the official National Retail Federation website.

This exciting showcase at NRF 2026 emphasizes the growing trend of technology in retail, illustrating the importance of leveraging data to enhance customer experience and streamline operations effectively.