#United States #Santa Ana #Grounded #Behr Paint #Color of the Year

Behr Paint's 2027 Color of the Year: Grounded

In an exciting announcement, Behr Paint Company has revealed its latest choice for the Color of the Year for 2027—'Grounded' (T27-01). This earthy olive green encapsulates the essence of nature while evoking feelings of renewal and serenity. With subtle undertones of brown and a balance between moss and olive shades, 'Grounded' represents a harmonious connection to the great outdoors, seamlessly bringing a sense of tranquility to any living space.

Kayla Kratz, Head of Color at Behr Paint Company, has emphasized the significance of this hue, stating, "Grounded is a reminder that the most meaningful spaces are the ones that help us connect with the rhythms of everyday life." As contemporary consumers increasingly prioritize comfort and stability within their homes, this color resonates with a collective desire for environments that foster a strong connection to nature and rejuvenation. According to recent studies, 77% of Americans seek solace in nature when life becomes overwhelming, highlighting the importance of grounding elements in their home design.

Furthermore, a survey conducted by Behr demonstrated that a whopping 86% of respondents feel that DIY and design projects provide a sense of grounding, while 84% agreed that choosing the right paint color is crucial in making a space feel like home. These sentiments underscore the impact that color can have on one's emotional well-being and overall comfort in their surroundings.

To aid consumers in their color journey, 'Grounded' anchors the BEHR® 2027 Color Trends Palette. This thoughtfully designed collection includes a range of complementary hues inspired by the beauty of nature, including warm neutrals, earthy tones, soft pinks, terracotta hues, and airy blues. The palette is intended to inspire creativity and facilitate the creation of layered, cohesive spaces. Additionally, Behr is reintroducing seven legacy colors—Coastal Beige, Wheat Grass, Environmental, Denim Light, Smokey Claret, Sarsaparilla, and Mozart—specifically chosen to harmonize beautifully with 'Grounded'.

The launch of 'Grounded' also signifies a milestone for Behr, celebrating the 10th anniversary of its Color of the Year program. Over the past decade, this initiative has evolved from simply forecasting color trends to shaping meaningful conversations around how color influences daily living. Andy Lopez, Chief Marketing Officer at Behr, expressed, "Our Color of the Year has done more than identify a defining hue; it has empowered people to translate cultural and design shifts into inspiration that they can confidently adopt in their homes."

In celebration of this significant anniversary, Behr Paint is making contributions to Habitat for Humanity by donating $250,000 aimed at supporting affordable homeownership initiatives. This partnership aligns with Behr’s commitment to fostering environments that provide comfort, stability, and a true sense of belonging. Starting August 27, people can nominate a deserving individual to win $5,000 towards transforming their living space into a comforting sanctuary, showcasing the brand's dedication to community engagement and support.

In terms of availability, 'Grounded' will be featured in Behr's renowned lines, such as BEHR DYNASTY® and BEHR MARQUEE®, along with BEHR ULTRA® and BEHR PREMIUM PLUS®. Homeowners can find these products nationwide at The Home Depot. To learn more about 'Grounded' and explore the complete BEHR® 2027 Color Trends Palette, visit behr.com/2027coty.

Overall, 'Grounded' represents more than just a trend; it signifies a collective yearning for spaces that evoke comfort and a sense of sanctuary in our increasingly busy lives. As Behr ventures further into the future of design, it continues to celebrate the role of color in shaping our experiences, helping each individual find their own unique expression within their homes.