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CeraLabo Unveils New Whitening Lotion for Sensitive Skin

CeraLabo, a skincare brand initiated by Kansai-based beauty scientist Kazunosuke, is launching an exciting new addition to its product line - the CeraKyu White Lotion. This glycerin-free medicated lotion boasts a unique formulation designed specifically for sensitive skin, effectively addressing common skincare complaints without overwhelming the skin's delicate structure.

Overview of the New Release

The CeraKyu White Lotion, set to launch on August 4, 2026, aims to respond to consumers' desires for effective skincare without layering multiple ingredients that may irritate sensitive skin. Priced at 3,500 yen (including tax) for a 150mL bottle, the lotion integrates Tranexamic Acid, known for its properties in inhibiting melanin production, thereby preventing dark spots and freckles. In addition, it works to prevent skin roughness, making it a dual-action solution targeted at those with sensitive skin concerns.

This new product will initially be available at designated retail locations by August 5 and on Amazon from mid-August 2026.

Important Features of the New Lotion

• - Target Effects: Brightening and preventing rough skin.
• - Formulation Highlights: Free from glycerin, oils, ethanol, artificial coloring, plant extracts, and flavor compounds, focusing solely on what sensitive skin needs.

Revamped Existing Products

Alongside the launch of the new lotion, CeraLabo is also refreshing two of its beloved existing products: the CeraKyu Lotion and the CeraKyu Sensitive Lotion. Both will feature redesigned, user-friendly packaging that addresses previous customer feedback regarding difficulties in opening the bottles and risks of leakage during transportation.

Details of the Existing Products

1. CeraKyu Lotion: Now increased to 150mL (previously 120mL), the price has been adjusted to 3,750 yen ensuring a lower cost per milliliter, enhancing value for customers.

2. CeraKyu Sensitive Lotion: Maintains its current 150mL size but sees a price adjustment to 3,200 yen, reflecting rising ingredient and logistics costs.

Both revised products will be available in their new packaging starting August 4, 2026, with retail availability rolling out to various outlets from August 5.

Background on Product Enhancements

The updates to the packaging not only improve usability but also retain the high-quality formulations that customers appreciate, as no changes have been made to the ingredients apart from adjustments to the size and cost. This commitment to quality ensures consumers can continue their skincare routines without concern, enjoying the same effective results with renewed convenience.

What Makes CeraLabo Unique

Founded in 2014, CeraLabo has become a go-to for individuals with sensitive skin, led by Kazunosuke, who dedicates himself to offering simplified skincare products devoid of unnecessary additives. His philosophy promotes the idea of “Off Skin Care”, a concept centered around restoring the skin’s inherent moisture balance while minimizing cleansing products that may strip it of essential oils.

Kazunosuke's expertise has pioneered a range of products that address skin sensitivities, making CeraLabo both beloved and trusted among consumers. The brand's growing presence in physical retail outlets—including popular stores like TSUTAYA and HANDS—underscores its commitment to accessibility and customer satisfaction.

Final Thoughts

With CeraLabo's new offerings, users concerned about sensitive skin can look forward to innovative products designed with their needs in mind. Whether it's the new CeraKyu White Lotion or the refreshed classic products, CeraLabo continues to strive for excellence in creating effective, user-friendly skincare solutions.

Stay updated with the latest from CeraLabo through their official social media platforms and website, where more products and information about skincare innovations are regularly shared.