Celebrating the Spring Festival: China Cultural and Tourism Gala 2026 in Yangjiang

2026 China Cultural and Tourism Gala Kicks Off in Yangjiang

On February 9, 2026, the highly anticipated China Cultural and Tourism Gala commenced in Yangjiang, Guangdong, organized by the Chinese Media Group's Global Program Center. This event aims to showcase the rich cultural heritage of the Spring Festival, capturing the attention of both national and international audiences through nearly 20 hours of live streaming.

The Gala, which highlights the deep collaboration between CMG and Guangdong province, features diverse segments including "Fun in Guangdong," "Celebrate the Chinese New Year in Guangdong," and "Visit Yangjiang during the Chinese New Year." Delegates from 21 prefecture-level cities in Guangdong and representatives from 9 cities across 8 provinces converged to promote their unique cultural tourism activities and Spring Festival offerings. Attendees can expect to learn about the scenic spots and cultural attractions from around China.

In addition to the captivating performances and presentations, a physical exhibition area was established to host various events including the Guangdong Product Fair, showcasing thousands of Spring Festival products. The National Cultural Tourism Exhibition also featured unique items from different regions, which viewers can purchase online during the live stream. Cultural experiences were brought to life through traditional folk performances, such as lion dances and Chaozhou-Shantou Yingge dance, alongside exhibitions of intangible cultural heritage and cultural products. These performances contributed to a colorful and festive ambiance.

Throughout the live stream, numerous interactive giveaways were distributed, including tickets to tourist spots and travel packages. As the host city, Yangjiang emphasized its coastal charm, leading viewers on a virtual journey through Hailing Island, a tour of the Guangdong Maritime Silk Road Museum, and explorations of its intangible cultural heritage, including the renowned "Chinese Kite City" and a "Lacquer Center." These experiences offer both domestic and international followers unique travel insights enriched by cultural exchanges.

The Gala represents an exciting opportunity for cultural promotion, leveraging modern technology to connect people with China’s multifaceted heritage. The lively events and activities not only entertain but also educate viewers about the traditions and customs associated with the Spring Festival, further solidifying the importance of cultural heritage in contemporary society.

This year's Gala is more than a celebration; it's a bridge connecting various cultural narratives, enhancing tourism in Guangdong, and promoting unity and joy as the Spring Festival approaches. The expected influx of viewers and participants from various walks of life underlines the event's significance as a cultural cornerstone for future festivals.

As this vibrant Gala unfolds, it reflects the resilience and dynamism of Chinese culture, continuously evolving while staying deeply rooted in tradition, ensuring that the essence of the Spring Festival remains a focal point in the hearts of many.