#Japan #Tokyo #Anniversary Fair #Excelco Diamond #Wedding Jewelry

Excelco Diamond Anniversary Fair

Excelco Diamond, a prestigious jewelry brand known for its brilliance, is celebrating its 28th anniversary with a special event called the Anniversary Fair. Originating from the renowned Turquoise family of Belgium, this brand has a legacy of over 200 years in diamond cutting. The innovative Marcel Turquoise, the fourth generation of his family, introduced the "Ideal Round Brilliant Cut" in 1919, defining the value of diamonds by their "shine."

From July 5 to July 27, 2025, all 59 locations of Excelco Diamond will participate in this fair, where customers are invited to enjoy special offers and gifts that enhance their experience in selecting bridal jewelry. According to Jean-Paul Turquoise, the seventh generation leader, each customer should have the opportunity to wear jewelry that embodies genuine brilliance, especially for significant events like engagements and weddings.

Exclusive Gifts for Visitors and Purchasers

During this promotional period, Excelco Diamond gives away exclusive gifts designed to make the purchasing experience more memorable:

1. Ring Holder - For newcomers visiting the store, a practical ring holder will be presented to ensure that their bridal jewelry is safely kept. This is particularly aimed at first-time visitors who are exploring their options in engagement rings.

2. Rose Box - A beautifully crafted rose box containing real preserved roses will be given to customers who purchase engagement rings. This unique box, featuring 11 roses symbolizing "the beloved," can hold a diamond as a meaningful promise to their partner. Customers can choose between red or champagne white roses.

3. Secret Diamond - Couples who decide to get their wedding rings from Excelco will receive one secret diamond (available in six colors as options). This special gift further enhances their commitment to each other.

Customization Options

Excelco Diamond understands that proposals can be nerve-wracking, especially when it comes to selecting the perfect ring size and style. Thus, they offer an option where customers can propose with a diamond loose stone and later select a suitable ring together. The rose box with the loose diamond can also be transformed into a ring case, maintaining sentimental value throughout the engagement process.

Exciting New Releases

As part of the Anniversary Fair, Excelco Diamond will unveil new bridal jewelry collections, such as the "Fairy Tale" and "Le Voile" engagement rings, set to launch on March 15. These collections are expected to showcase the brand's commitment to beauty and innovative design.

The Legacy of Excelco Diamond

Excelco Diamond has a remarkable history in the diamond industry. Established by the Turquoise family, whose craftsmanship and cutting expertise date back to the 1800s, the brand has gained worldwide recognition. With its roots in Antwerp, Belgium, one of the three major diamond markets, the brand operates under rigorous principles of beauty and excellence. Most of their diamonds receive a top grade of "Ultimate★★★" based on the Sarine Light evaluation criteria, ensuring customers experience the highest level of brilliance possible.

Conclusion

The Anniversary Fair at Excelco Diamond is not just a celebration of its long-standing legacy; it’s a chance for couples to create unforgettable memories while selecting their pieces of everlasting love. For those seeking genuine brilliance in bridal jewelry, this event promises an array of special incentives worth exploring. Don't miss the opportunity to visit your nearest Excelco Diamond store from July 5 to 27, 2025, and experience the magic of their diamond fair.

For more details, visit the official website or check out their Instagram for updates.