Celebrating Five Years: La Beaute's Prestigious Salon Contests in Tokyo

La Beaute Celebrates Five Years with the Best Salon Contest 2026

La Beaute, a prominent beauty education firm known for training over 30,000 estheticians, marked its fifth anniversary with the "Best Salon Contest 2026" held at the luxurious Grand Hyatt Tokyo on June 23. The event highlighted not only the skills of beauty professionals but also the transformative power of their work in clients’ lives.

The ceremony witnessed a phenomenal turnout, with a live broadcast reaching an audience of over 1,000 viewers on platforms like YouTube and Instagram. Many salon owners, clients, and family members of award winners sent in heartfelt congratulatory messages, creating a joyous and emotional atmosphere.

A standout feature of the event was the red carpet, designed to represent the journey each salon owner has taken in their life. Reflecting the glamour of the Academy Awards, the carpet symbolized the challenges and triumphs faced by these professionals - from initial uncertainties and financial woes to the delicate balance of motherhood and work.

One of the evening's highlights was the announcement of the winner of the "emute Best Salon Contest", awarded to Miku Sato from Arimomo in Yamanashi Prefecture. During her acceptance speech, she shared an inspiring story about a middle school student who had suffered from severe acne for over a year and had stopped attending school. The student's mother described their desperate search for help and how her child gradually regained confidence through the treatments provided at the salon and the home care products from emute. Her emotionally charged words reflected the significant impact that beauty treatments can have on mental and emotional wellbeing, contributing to a renewed sense of joy and normalcy in the student's life.

Similarly, the winner of the "Pore Extraction Pro Best Salon Contest" was Hitomi Tsutsutake from More&More in Gifu Prefecture. Her acceptance speech brought tears to many as she recounted the moment a first-time client looked in the mirror and cried tears of joy after their treatment. Her emphasis on personal connection and dedication to each client's journey of rediscovery and renewed confidence resonated deeply with all in attendance.

The event's theme, "Your Journey to Revenge", encapsulated La Beaute's mission of supporting women who wish to reclaim their lives. Whether it’s through marriage, childbirth, entrepreneurship, or grappling with age-related insecurities, many women have put their dreams on hold. The salon serves as a catalyst for self-discovery and confidence restoration for both the salon owners and their clients, offering a shared narrative of transformation and acceptance.

La Beaute continues to champion the philosophy of empowering women to take back control of their lives through beauty. This contest was not merely about sales or technical proficiency; it celebrated the intertwining stories of salons and their clients in their shared quest for transformation. With this spirit, La Beaute is committed to creating new inspiration and support for salon owners and their clients across Japan.

Founder Profile: Kana Oishi

Kana Oishi, the CEO of La Beaute, is dedicated to empowering women. Her vision is to assist women in reclaiming their lives. Over the years, she has lectured on salon management to more than 30,000 attendees and has orchestrated the highly successful La Beaute Salon Academy, which has trained over 6,600 aspiring salon owners. Kana’s journey began in a modest six-mat room in Kyushu, where she transformed her initial struggles into a bustling salon generating significant revenue through innovative marketing methods without any advertising expenses.

Today, her initiatives touch the lives of over 2,800 salon owners, many of whom have achieved remarkable sales milestones in a short period. Kana’s leadership in the beauty industry has been recognized widely, evidenced by record attendance at events like Beauty World Japan Tokyo. Her relentless dedication ensures that La Beaute remains a nurturing ground for women seeking to reclaim their narrative and succeed in their beauty ventures.

For more inquiries, please contact:
Kana Oishi
CEO, La Beaute
Location: 522-7 Funakoshi-cho, Isahaya, Nagasaki
Website: La Beaute
Email: [email protected]