#Japan #Asakusa #Japanese Whisky #JOYLAB

New Beginnings: JOYLAB Opens Its First Store in Asakusa

On February 26, 2026, JOYLAB, a subsidiary of the innovative Ocnnet Co., Ltd, celebrated the grand opening of its flagship store in the heart of Asakusa, Tokyo. This historic area, known for its cultural significance and tourist attractions, provides the perfect backdrop for the new establishment.

To mark this special occasion, JOYLAB is rolling out a nationwide cash back campaign, offering a cash back of 3,000 yen for all new customers who finalize a transaction of 30,000 yen or more. This campaign runs from March 20 to April 5, 2026, and is applicable not only at the Asakusa store but also at all JOYLAB locations across the country, whether through in-store, delivery, or pick-up services.

Campaign Highlights

• - Eligibility: New customers selling alcohol to JOYLAB
• - Locations: All JOYLAB stores, delivery services, and on-site evaluations
• - Promotion: 3,000 yen cash back on purchases exceeding 30,000 yen
• - Applicable Alcohol: The campaign covers all types of alcoholic beverages, including Japanese whisky, sake, wine, champagne, and more.

The opening of the JOYLAB store also reflects the burgeoning interest in Japanese whisky and cultural tourism, making it a fantastic opportunity for locals and visitors alike to engage with the world of fine alcohol. Whether you have inherited some bottles you’d like to sell, are spring cleaning, or just want to turn dormant alcohol into cash, JOYLAB is ready to assist.

Asakusa has a deep-rooted connection with alcohol culture, which has only intensified with increased tourist foot traffic seeking genuine Japanese souvenirs. As such, the new JOYLAB store serves not only individual sellers but also restaurants in the area looking to manage their stock efficiently for growing inbound demand.

Why Choose JOYLAB?

1. Reliability and Safety: With a history dating back to 1985, JOYLAB operates under strict compliance guidelines set by its parent company, Ocnnet, ensuring sincere assessments and secure transactions.
2. Diverse Assessment and Buying Options: JOYLAB offers a zero-cost approach for customers, providing multiple avenues such as in-store, home, and delivery assessments. Customers can choose the most suitable method from various assessment channels, including LINE, phone, and online options—all at no extra cost.
3. Maintained Quality: All collected alcohol is stored in temperature-controlled facilities, ensuring the quality and preservation of valuable beverages for the next owner. The company remembers the esteem and respect held for fine alcohol while providing optimal storage conditions.

For those interested in purchasing fine beverages, JOYLAB operates a dedicated e-commerce site, ‘moment’, where customers can find a variety of wines and whiskies at competitive prices. All items shipped are carefully packaged from their temperature-controlled warehouse.

Store Information

Located at 1-17-12 Asakusa, Taito-ku, Tokyo, the JOYLAB Asakusa store is open daily from 10:00 AM to 7:00 PM, though it is closed on Tuesdays and Wednesdays, with a special closure on March 23.

In conclusion, as JOYLAB continues to expand its reach across Japan with a focus on customer satisfaction and quality service, the new Asakusa store represents an important milestone in promoting the appreciation of alcoholic culture. Whether selling unused bottles or indulging in the excitement of unique drinks, JOYLAB invites everyone to take advantage of this remarkable opportunity!