#USA #New York #Globant #Suntory Global Spirits #AI Insights Agent

Suntory Global Spirits and Globant Join Forces for AI Innovation

In a significant move to enhance business intelligence, Suntory Global Spirits has partnered with Globant, a digitally native innovation leader, to create a generative AI-powered Commercial Insights Agent. This collaboration aims to transform the way Suntory operates, specifically in product development, marketing, sales, and strategic decision-making.

The Transformation Journey

The introduction of this AI-powered agent marks a turning point for Suntory Global Spirits, recognized as a leader in premium spirits. With the capability to condense days of analysis into mere seconds, the Commercial Insights Agent promises to revolutionize how data insights are accessed and utilized by Suntory's teams. Employees can retrieve insights autonomously, eliminating traditional bottlenecks that typically hinder timely decision-making.

This innovation allows teams to make data-driven decisions faster than ever. Employees can now interact with complex dashboards and unstructured documents easily, streamlining workflows that previously relied on intensive manual processes.

Key Features and Benefits

1. Self-Serve Decision Support

One of the standout features of the Commercial Insights Agent is its ability to provide self-service decision support at scale. Marketing, sales, and product management teams within Suntory can now request data insights, ask questions and generate reports independently, significantly cutting down on wait times for information.

2. Contextual AI-Driven Recommendations

Integrating generative AI, the agent is trained using Suntory's internal data, ensuring that the insights generated are contextual and relevant. This functionality empowers teams to make informed decisions quickly, enhancing productivity and responsiveness in a highly competitive market.

3. Foundation for Future Innovations

The Commercial Insights Agent isn’t just a tool; it stands as a foundational technology for future AI applications within Suntory. These extensible capabilities could serve diverse use cases, spanning brand planning, commercial forecasting, and innovation measures across the company's operations.

Expert Insights

Santiago Noziglia, CEO of Globant’s Retail, CPG and Automotive AI Studio, expressed enthusiasm about the partnership, stating, “Our collaboration with Suntory Global Spirits demonstrates how innovative companies can leverage generative AI to fundamentally transform their business processes.” Noziglia highlighted that the agent goes beyond mere productivity enhancement; it redefines the strategic approach to teamwork and knowledge access.

Globant’s commitment to digital transformation brings a new paradigm for Suntory, merging technology with creativity to deliver unparalleled customer experiences.

The Bigger Picture

This partnership aligns with global trends where companies are increasingly turning to AI-driven solutions to streamline operations and enhance decision-making capabilities. With over 31,100 employees across 36 countries, Globant continues to empower brands like Google and Electronic Arts, proving adept in navigating the intricate landscape of AI technology.

As both companies forge ahead, this development sets a precedent for others in the industry, showcasing how AI can unlock speed and efficiency in business processes. By embracing such technological advancements, Suntory Global Spirits is poised not only to optimize its current operations but also to carve new pathways for sustainable growth in the future.

To discover more about the innovative tools being developed by Globant, interested parties can visit their official site at Globant AI.