Rakuten Viki Launches Their First K-Drama Day Campaign Featuring Stars Will Poulter and Victoria Justice

Rakuten Viki Celebrates K-Drama Day with Star-Studded Campaign

Rakuten Viki, the prominent platform for Asian entertainment, has just rolled out a groundbreaking advertising campaign to mark K-Drama Day. This year's festivities are set to run from September 26 through September 30 and feature some of today's most recognized stars, including Will Poulter, known for his roles in The Bear and Guardians of the Galaxy, and singer-actress Victoria Justice, famous for Zoey 101 and Victorious. The campaign also includes Alicia Hannah-Kim, who has made waves with her performance in Cobra Kai.

This marks a significant milestone for Viki as it unveils its inaugural marketing initiative for the annual K-Drama Day event, now in its third year. The new advertisement is not just an artistic effort but also a celebration of the global community that has come to appreciate Korean dramas.

In a playful introduction, Will Poulter and Alicia Hannah-Kim guide Victoria Justice into the enthralling world of K-dramas on Viki, showcasing popular titles like Lovely Runner, Study Group, Train to Busan, The First Night with the Duke, and Reborn Rich. In his statement, Poulter expressed his enthusiasm for the collaboration: "It’s awesome to join Viki on this year's K-Drama Day, celebrating as part of a global community of fans the incredible creative and technical work that has come to define K-dramas."

Victoria echoed his sentiments, stating, "Like so many, I've fallen in love with the magic of K-dramas. I'm ready to celebrate that passion with the community as part of this year's K-Drama Day."

In the spirit of celebration, the trio has curated their own K-drama watchlists that include acclaimed series such as Taxi Driver, the romantic comedy True Beauty, and the touching Guardian: The Lonely and Great God. Also included are classics like Reply 1988, which continue to resonate with fans worldwide.

This year's K-Drama Day promises an array of exciting events and giveaways aimed at both new viewers and long-time fans. For five days, Viki will spotlight its ten hottest shows, many of which will be accessible for free in selected regions. Notable titles include the hit Reborn Rich, featuring popular actor Song Joong-ki, the romantic fantasy series Lovely Runner starring Byeon Woo Seok and Kim Hye Yoon, and the rom-com My Dearest Nemesis with Mun Ka Young and Choi Hyun Wook.

Fans can expect to win a plethora of prizes, including WEBTOON coins, Google TV Streamers, Kobo Clara eReaders, signed talent polaroid photos, Viki-branded accessories, and complimentary one-year subscriptions to Viki Pass Plus, among others.

Karen Paek, vice president of marketing at Rakuten Viki, shared the company's vision for this year's initiative: "Over the past two years, the excitement for K-Drama Day has expanded globally. This year, we are elevating the celebration by collaborating with Will Poulter, Victoria Justice, and Alicia Hannah-Kim, highlighting the vast fandom of K-dramas. We aim to evoke the joy of K-dramas and provide unparalleled entertainment to audiences worldwide."

Rakuten Viki is easily accessible, offering a range of viewing options. Fans can watch content for free with ads or opt for a premium experience through tiered subscriptions of Viki Pass Standard and Viki Pass Plus. The service is available across various platforms including desktops, mobile devices, streaming devices, and connected TVs.